TripadvisorProduct Lead, Rewards Platform
Mar. 2025Product Lead on the founding cross-functional team that developed and scaled Tripadvisor Rewards, the company’s first free loyalty program. Defined the program vision, platform architecture, product requirements, and growth strategy in partnership with Engineering, Design, Business Strategy & Ops, Marketing, CRM, Data, Customer Service, and third-party vendors to deliver an on-time, successful launch. Within the first three months, Tripadvisor Rewards powered approximately 40% of U.S. app bookings and improved repeat booking rates, exceeding user acquisition and engagement goals. Currently leading platform growth by refining incentive structures, personalizing campaign capabilities, and scaling automation to drive retention and long-term customer value. Balance strategic foresight with hands-on execution to ensure the platform continues to deliver measurable business impact and a better traveler experience.