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Work Background
Winning Poker NetworkCasino and Sports Product Owner
Oct. 2020 - Feb. 2025Costa RicaOutline and execute the overall Product Development and Marketing strategy for two main products in a successful gambling corporation: Casino (Live Dealer, Classic Casino and Slots) and Sports Betting. Ensure a well-organized marketing plan is in place according to company objectives. Identify valuable customer segments and business opportunities that are based on needs. Generate weekly, monthly and yearly executive reports for Management.
Winning Poker NetworkDigital Marketing Product Owner
Nov. 2018 - Oct. 2020Costa RicaEmail Marketing Manager
Retention, Conversion and Reactivation Specialist
Get the most from your current customers
Managing the product backlog (list of projects) for an email marketing/direct marketing and sales team. Strategic Thinker
Winning Poker NetworkScrum Master
Feb. 2017 - Mar. 2018Costa RicaeCRM Scrum Master In charge of assisting the develpment team (marketing coordinators) with all the work tools needed, removing roadblocks and assuring that all efforts, campaigns and framework were done in the most agile way.
Winning Poker NetworkMarketing Coordinator
May. 2011 - Oct. 2015Costa RicaIn charge of developing and putting on track all marketing campaigns decided by Management. More specifically in the email marketing, sales and inbound marketing area. Also part of defining the strategy of the campaigns from departments like social media, direct marketing and media buying.
DoylesroomCustomer Service Supervisor
May. 2008 - May. 2011San Jose, Costa RicaResponsibilities
• Crediting Western Union and Moneygram funds, in charge of customer retention programs, offering special promotions or bonuses based on the customer profile. • Make the schedule for the complete department, payroll and taking all kind of escalations. Achievements
• Promoted from a Customer Service agent and promoted to a Shift Supervisor in September 2008. Monitoring chats, phone calls and emails assuring great quality in a 12 people team
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