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Work Background
Cornerstone OnDemandVice President, Global Event Marketing
Oct. 2024San Francisco Bay Area
SnowflakeSenior Director, Strategic Events & Experiences
Jul. 2024 - Oct. 2024
SnowflakeDirector, Strategic Events & Experiences
Jul. 2021 - Jul. 2024
GoogleGlobal Head Of Event Operations
Nov. 2018 - Jul. 2021
GoogleGlobal Events & Strategic Partners, Google Cloud
Nov. 2016 - Nov. 2018Mountain View, CA
FortinetSenior Director, Global Event Marketing
Dec. 2015 - Nov. 2016Sunnyvale, CA
VMwareSenior Group Manager, Global Event Marketing
May. 2008 - Dec. 2015Palo Alto, CaliforniaSenior Group Manager, Global Events Lead strategic integrated event marketing functions for the largest customer and partner events for the company including VMworld US (23,000 attendees), VMworld Europe (10,000 attendees), Partner Exchange (4,500 attendees) and Partner Leadership Summit (500 attendees): Audience Acquisition - Manage all internal and external activities that drive event awareness, registration, and audience engagement including sales incentives, customer and partner promotions, integrated marketing campaigns including website content, social media strategy, paid search, print and digital assets, media buys and segmented email campaigns to attract, retain, and convert over 38,000 + attendees annually, generating $20+M in revenue. Experiential Design - Own the design and execution of the brand driven customer journey and user interface from digital through the attendee onsite journey ensuring key messages and engagements supports overall event goals. Attendee Engagement - Creatively direct the premier customer and partner networking events globally for up to 15,000+ guests with annual budgets of $5M. Event Branding - Lead global event theme development and brand engagement across all channels including websites, digital and print, advertising, onsite experience and $1.5M+ in attendee premiums. Vendor Management - Select, procure and partner with multiple creative, brand, advertising and event management agencies externally. Team Lead - Manage internal and external teams of subject matter experts, engage with multiple cross-functional stakeholder teams, and obtain executive approval for audience acquisition goals, strategic and marketing programs.
VMwareSenior Event Manager, Global Event Marketing
May. 2008 - Feb. 2014Palo Alto, California
California HostDirector, Meeting & Event Operations
Oct. 2006 - May. 2008Responsible for managing a team of six meeting & event managers and two project coordinators who were accountable for 40 events annually. Highly active in the entire departments integrated event operational & marketing efforts. Overseeing $500,000-multi million dollar budgets for corporate clients such as Philips, Apple, Auxillium Pharmaceutical, Fosters, Liqiudnet, TPG, 24 Hour Fitness and Charles Schwab. As well as non-profit/charitable client work with St. Mary’s Medical Center, Glide Memorial Church, Museum of the African Diaspora, and the Hospice of the Napa Valley.
CramerMarketing Program Manager
Jan. 2006 - May. 2006Managed all event logistics for direct-to-consumer campaigns for Serono and Pfizer. Consulted on accounts with Idenix, Novartis, JP Morgan, and EMC to help develop the marketing strategy and implementation plan for trade shows, product launches, and road shows.
ExperientDirector, Registration & Housing
Jan. 2001 - Dec. 2005
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