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Work Background
VacasaSenior Manager – Global Sales & Business Development
Feb. 2022 - Nov. 2025Costa RicaSpearheaded strategic growth initiatives, driving double-digit revenue gains and strengthening Vacasa’s market leadership across Latin America and Canada. Forged and expanded high-impact partnerships with top-tier real estate groups and short-term rental leaders, securing strategic advantages and fueling brand expansion. Designed and executed comprehensive marketing and lead generation campaigns, boosting brand visibility and accelerating client acquisition. Led cross-functional collaborations to streamline operations and elevate service standards, improving efficiency and guest satisfaction. Enhanced client retention and loyalty through proactive relationship management and tailored service strategies. Championed a premium market pivot, positioning Vacasa as a leader in luxury and high-value short-term rentals. Oversaw sales and operational alignment across Costa Rica, Belize, and Canada, consistently outperforming regional targets. Strengthened synergies with operations teams, driving service excellence and operational scalability. Nurtured long-term strategic relationships, underpinning sustained growth and regional expansion.
The Coffee SourceTrader/Sales Manager
Feb. 2017 - Jan. 2022Costa RicaDeveloped and optimized trading and risk management strategies to maximize profitability and mitigate market volatility. Conducted deep market analyses to identify trends and safeguard client investments, supporting data-driven decision-making. Led the design of tailored financing and hedging solutions, enhancing financial stability and competitive positioning in the global coffee market. Managed key client portfolios, fostering strong relationships, ensuring satisfaction, and driving repeat business. Implemented strategies to improve sales efficiency and operational performance, achieving notable revenue growth. Streamlined inventory and supply chain practices, reducing operational costs and increasing agility.
The Coffee SourceJunior Trader/Sales
Aug. 2015 - Jan. 2017Costa RicaManaged sustainability initiatives, embedding environmentally responsible practices into core operations. Conducted market research to support strategic sourcing, pricing, and risk mitigation decisions. Provided comprehensive support to the trading desk, ensuring accurate reporting, strong supplier relationships, and smooth operations. Delivered client market updates and training sessions, strengthening market knowledge and supply chain quality.
LTIMindtreeBusiness Planner Analyst P&G Account
Nov. 2013 - Jul. 2015Costa Rica - Plaza Roble Corporate CenterDelivered strategic consultancy services for the P&G account, improving operational outcomes and process efficiency. Partnered with IT teams to develop and implement new tools and applications, streamlining business processes and enhancing system performance. Supported cross-functional project management, ensuring on-time delivery and alignment with business goals. Conducted quality audits and compliance checks, maintaining high standards across the project portfolio. Managed critical data processes and security protocols, ensuring robust data integrity and confidentiality.
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