The Coffee Source
Company Employees
Fernando Cabada
Commercial Sales Leader | Scaling Global Revenue & Partnerships
Verified
I’ve built my career around sales, relationship development, and opening new accounts across different industries. Over the last few years I led the commercial side of Vacasa in Costa Rica, Belize and Canada, working closely with sales, operations, marketing and revenue teams to grow the portfolio and strengthen performance. Before that, I spent more than six years in the coffee sector managing key accounts, negotiating with major buyers, and building programs that opened new markets. What has moved my career forward is the ability to connect with partners, understand their needs, and create long-term value, whether that’s bringing in new properties, expanding a client base, or coordinating across teams to deliver results. I enjoy roles where relationship building and strategic sales come together, and I’m looking for opportunities where I can keep applying that mix to help companies grow.More...