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Work Background
McKinsey & CompanyProject Consulting Analyst
Feb. 2024 - May. 2025Hanoi, Hanoi, VietnamDeveloped leadership capability-building programs for senior executives, revamping competency frameworks and improving leadership effectiveness by 15%, enhancing strategic alignment and cross-functional collaboration. Drove digital transformation and growth strategy initiatives for leading Vietnamese banks, including a 100% uplift in affluent segment balances through digital campaign optimization and positioning a top bank for a potential 35% revenue growth via corporate banking transformation.
Roland BergerCase Team Assistant
Sep. 2023 - Feb. 2024Hanoi Capital RegionAdvised on market entry and growth strategies at Roland Berger, including designing a business model for a major MVNO partnership and developing a strategic growth roadmap for Vietnam’s largest maritime company.
Arthur D. LittleManagement Consultant Trainee
Aug. 2022 - Jul. 2023SingaporeMain study: sustainability, go-to-market strategy, financial sector Market: SEA - Strategically diversified customer segments and harnessed innovative sales packages to significantly increase revenue and enhance competitiveness for a heavyweight industry leader with a $7 billion global annual revenue - Strengthened the economic-security pharmaceuticals in a country by prioritizing 6 emergency drugs and making alternative supply plans to reduce their supply chain risk - Diversified revenue stream for a top Japanese energy company by exploring business opportunities in the biomass energy sector across the value chain, and designed a market entry strategy for 5 markets in SEA
The Student Consulting GroupStrategic Business Consultant
Jan. 2022 - Oct. 2022Hanoi, Hanoi, Vietnam• Led and managed teams of 3-4 members to successfully execute two strategic consulting projects for prominent local firms o Cut down 10% of food waste (~250 tons), and potentially saved 50% of the cost of food waste for a leading restaurant chain with 250+ restaurants in Vietnam by optimizing the ingredients processing phase and educating customers in the restaurant o Advised client to reach $300k+ in revenue by identifying areas of growth in the entertaining segment for GenZ and expanding into the advertising business using the client’s strength
mplify EventsBusiness Development Team Lead
Jan. 2022 - Apr. 2022Hanoi, Hanoi, Vietnam
AIESECVice President Of Business Development
Feb. 2021 - Jan. 2022Hanoi, Hanoi, Vietnam• Defined synergy map among departments, sales strategy for 3 project portfolios, and achieved 185 million VND in sales revenue (grow 48% in 6 months) in a local branch • Reviewed and executed a new pricing model which helped 9 local branches overachieve 125% sales revenue • Created sales data system, standardized CRM SOP, and received 9.2/10 (increase 15%) in business partners’ satisfaction score
AIESECCustomer Relations Manager
Dec. 2019 - Feb. 2021Hanoi, Thành Phố Hà Nội, Vietnam
AIESECForeign Exchange Consultant
Oct. 2019 - Dec. 2019Hà Nội
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