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Network Power<100 people
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Work Background
MIRU Brand CoFounder, Strategist, Creative Lead
Sep. 2023South AfricaHelping brands to see and be seen.
The Whalley CollectiveExecutive Creative Director
Apr. 2020 - Sep. 2023South AfricaIDEAS WITH SOUL - Building brands that have the power to move African lives forward.
Responsibilities:
- Build the agency's creative reputation across South Africa with offices in Cape Town and Durban, with many clients in Johannesburg.
- Guiding clients strategically through Marketing and Digital Strategy. - Build a team of Creatives and Freelancers who get excited by creative ideas for a digital world.
- Lead and present new business pitches. We won 3 large clients in 2020/21, in a tough business climate.
Key Clients:
- Nashua Ltd: A Tech Company that diversified its offering in the tech space, including Cloud Solutions, Solar Energy Solutions, Smart Surveillance, etc. with over 50 Franchises across Southern Africa.
- Clover Brands: Bliss, Classic Custard, Olive Pride, Neumel, Creamel, Sip Up
- Futurelife Kids: Driving engagement through Augmented Reality experiences
- Twinsaver: Personal Care and Home Care
- Johnson & Johnson: Listerine, Stayfree, Savlon, Nicorette, Neutrogena, Johnson's Baby, Vermox, Sinutab
- Corruseal: One of South Africa's biggest corrugated board and packaging manufacturers. with a drive toward sustainability. 'Packaging for a better planet'
The Hardy BoysCreative Director
Apr. 2019 - Mar. 2020Durban Area, South AfricaBrands:
BRUT Deodorant, Nola Mayonnaise, Castrol Oil, Ouma Rusks, Sunlight,
Vaseline, Simply Chicken, Engen, Varsity College, Joko Tea, Number 1 Mageu, Diageo, Geisha Soap.
Private PropertyChief Marketing Officer
Apr. 2018 - Apr. 2019Umhlanga, South AfricaResponsibilities:
- Develop the overarching marketing strategy, including: digital strategy, search (SEO & SEM) & social media strategy.
- Drive traffic to the website.
- Allocate large marketing budget, drive ROI.
- Manage suppliers.
- Guide the user experience of the new Private Property app. Work closely with the in-house Tech Department.
- Drive consumer research.
- Lead the Marketing Department, including: - Consumer Marketing Team - B2B Marketing Team - Creative Department (in-house ad agency)
G3GGlobal Creative Director
Sep. 2014 - Mar. 2018Reporting to HQ in UK. Working remotely from South Africa.G3G is an award-winning international technology company, originating in the UK, with offices in Europe, America, and Africa. Specialising in SAP software services with customers in over 22 countries across 6 continents.
www.g3g.com
OgilvyCreative Group Head
Jul. 2008 - Apr. 2014Durban Area, South AfricaBrands:
- Continental Tyres
- The Sharks (Rugby Franchise)
- Unilever: Sunlight, Handy Andy, Domestos, Rajah, Robertsons, Knorrox, Knorr
- Unilever Food Solutions
- Sun International: Sibaya Casino, Wild Coast Sun
- Defy
- Game (Walmart)
- eThekwini Transport Authority: GO!Durban
- Muvo Smart Card (Electronic transport card)
- Decorland
- East Coast Radio
- Marico: Caivil, Black Chic, Hercules
- Boxer Superstores
- Reebok
- SASA (South African Sugar Association)
Modern MuseumArt Director
Nov. 2007 - Jul. 2008Durban, South AfricaStrategic direction. Creative concept development. Seasonal fashion trend watching. Directing TV, Video and still photo shoots. Clients:
- MRP Apparel - Sheet Street
TBWA Hunt LascarisArt Director
Jan. 2006 - Dec. 2007Johannesburg Area, South AfricaBrands influenced:
- Nissan
- Standard Bank
- Cricket South Africa
- Tiger Brands
- Sasol
- City of Johannesburg
- Independent Electoral Commission - Motorola
- Nampac
- Unisa University
Saatchi & SaatchiArt Director
Jan. 2003 - Dec. 2006Johannesburg Area, South AfricaCreative Concept Development, Strategic thinking,
Directing TV shoots and still photography. Brands: - P&G: Olay, Head & Shoulders, Pampers
- Peugeot
- Post Office
- Postbank
- Osram
- Proudly South African
- General Mills
- Arivia.kom
- SANBS (Blood Bank)
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