As an award-winning creative director with over two decades of experience. I have been fortunate to work at top ad agencies including Ogilvy, Saatchi & Saatchi, TBWA, and The Hardy Boys.
I naturally shifted towards strategy in the second half of my career. Equally at ease leading brand positioning workshops, presenting in the boardrooms, or collaborating on creative sprints.
My work in destination marketing played a key role in repositioning KwaZulu-Natal Tourism and Film. I have since leveraged this expertise to explore exciting opportunities in nation branding, collaborating with the United Nations Development Programme to develop and position Brand Zambia.
My approach to marketing is always human-first. I lead with empathy, building brands that genuinely connect with people, while encouraging mentorship and a strong sense of belonging within my teams.More...