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Work Background
Havas Media NetworkGlobal Chief Growth Officer
Jan. 2019 - Dec. 2023New York• Global Growth Team delivered over $2B in new business wins and client retentions
• Led growth & new business, marketing strategy, internal and external comms, consultant partnerships, lead gen & pipeline management, PR, digital & social channels and agency brand
• Managed a team of bus dev and marcomms experts in NY, Chicago, Boston, Miami, Paris, London, Madrid, Barcelona, and Singapore • Operationalized global best practices, tools, and platforms, furthering our commitment to growth
• Worked closely with all agencies in the Havas Villages to drive integration and collaboration
• Rebranded Havas Media Group in 2020 across the global network of 140 offices
Media AssemblyGlobal Chief Growth Officer
Jan. 2017 - Dec. 2019New York• Responsible for $1B in new business wins
• Won AdAge 2018 Media Agency of the Year
• Led all new business reviews, transitions and improvements to commercial offering
• Produced and directed all external facing content including RFIs/RFPS, presentations, staffing & compensation proposals and pitch logistics and theatrics
Flaxman + Co.Marketing & Business Development Consultant
Jan. 2015New York, New York, United States• Big-agency expertise for small and mid-sized businesses
• Develop business development and communications strategies
• Build credibility through thought leadership and marketing content
• Create high-impact pitch decks, proposals, and case studies that win clients, partnerships, and awards
• Improve internal capabilities, from prospecting systems and CRM to process design and team training
KineticMarketing & Business Development Consultant
Jan. 2015 - Dec. 2017New York, New York, United States• Provided strategic guidance to C-Suite on business development initiatives
• Developed prospecting strategy, agency credentials, and marketing collateral
• Launched the Salesforce CRM platform globally to track leads
• Created the first global awards program for innovation and effectiveness
PHDSVP, US Director, Marketing & Business Development
Jan. 2013 - Dec. 2015New York• Member of Executive Committee reporting to the CEO US
• Responsible for design and implementation of prospecting and business development strategy
• Drove business development including cross-organizational and cross-functional collaboration • Led, managed and mentored a team of business development and marketing professionals • Brought creative concepts to life with production team of designers and videographers
InitiativeSVP, Worldwide Director, Marketing & Business Development
Jan. 2010 - Dec. 2013New York• Member of the worldwide leadership team responsible for repositioning Initiative in 2011
• Led two successful, global Unilever pitches valued at $2 billion+ • Led pro-bono Free the Children campaign in 50 markets securing $30 million in free media space
• Developed prospecting strategy based on top 500 global clients with focus on 50 core prospects
• Led rebranding of Initiative in 2011 and produced CEO Summits in 2011, 2012
InitiativeSVP, Worldwide Client Director
Jan. 2009 - Dec. 2010New York• Designed first global client management practice and organic growth strategy
• Developed a global tool to evaluate and update network of 91 offices in 79 countries
• Led first two consecutive, global Unilever pitches resulting in the retention of current markets and addition of strategic markets in Europe and LATAM
InitiativeSVP, US Director, Marketing & Business Development
Jan. 2007 - Dec. 2009New York• Reinvented new business process to improve success rate and involvement of IPG specialist companies
• $3 billion+ in new business wins/client retentions – Hyundai KIA, Dr Pepper Snapple, The Home Depot
• Part of the team that won 2008 Advertising Age and Adweek Media Agency of the Year
• Led all pitches including designing pitch strategy and operating & compensation models
• Produced pitch winning RFPs, collateral, credentials, videos, websites and room theatrics
MindShareGroup Strategy Director
Jan. 2006 - Dec. 2007Chicago• Sponsored by former Managing Director of Starcom, to move to the US to lead the Kmart business
• Managed $60 million media spend, including team leadership, media strategy, cross-channel negotiations • Worked seamlessly with NY broadcast buying team to develop Upfront strategy • Built strong relationships with media partners and internal and external stakeholders
The Home DepotLeadership Program
Jan. 2004 - Dec. 2006Toronto• One of 10 candidates in Canada selected to participate in the NA Leadership Program
• Completed MBA-level courses in Operations, Merchandising, P&L Management, Talent Development
• Conducted first 'Gender Diversity & Talent Retention Study' across 10 major markets in Canada
• Developed merchandising and operations strategy which led to Six Sigma Green Belt Certification
• Managed a $30 million P&L and 180 employees to generate strong sales growth for a new store
Starcom MediaVest GroupGroup Strategy Director
Jan. 1999 - Dec. 2004Toronto• Youngest member of Starcom Canada leadership board
• Sponsored by Starcom to complete a part-time MBA from 2000-2003
• Led media strategy, planning, and activation for a portfolio of Travel, CPG, Spirits, and Gaming clients
• Industry Media Innovation Award for Altoids – Out of Home Media
• Clients included Diageo, Four Seasons Hotels & Resorts, Kraft, Nintendo, Procter & Gamble, Pillsbury
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