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Work Background
Havas Media GroupChief Strategy Officer (CSO), North America
Dec. 2021 - Aug. 2025Toronto, Ontario, CanadaI lead strategy,across North America for Havas Media Group. I came back to a role like this because I wanted to lead an amazing team (check!) and do amazing work (check!) and focus efforts on doing more impactful through meaningful media experiences(check!). This is an amazing team and together we're tackling integrating brilliant ideas, identifying opportunity audiences, making it all measurable and always thinking (and speaking and publishing) about what's next.
Agents of Necessity Inc.CEO
Mar. 2016
Agents of Necessity Inc.Founder
Mar. 2016 - Dec. 2021Toronto, Canada AreaAgents of Necessity is an on-demand strategy agency, providing unflinchingly honest advice from C-level strategists with global depth. As founder and chief strategist, I led the team that was designed solve business challenges, win consumers, build strong teams and brilliant ideas, through our workshop-driven solutions. Projects included multi-market GTM plans for a major bank offering, MVP and launch plan development for an incubator within a major CPG, C-suite qualitative research to prep for IPO offerings, global thought leadership for a major financial services organization among many other projects.
InitiativeGlobal Chief Strategy Officer
May. 2013 - Feb. 2016Led global strategic product, drove agency culture, led strategy for global business development and helmed thought leadership, plan product, and tools development for the agency. Key achievements include largest global win in 5 years, successfully defending largest global client, design and development of a ground-breaking agency-wide planning operating system, and helmed “The Reset Generation”, Initiative’s 19-country study of the Millennial generation.
SandboxGeneral Manager, Canada
Jul. 2007 - Dec. 2009Founded and managed a start-up communications planning agency to serve J&J brands in Canada, concurrent with my global role at Initiative; developed proprietary approaches, workshops and tools; hired and managed a cross-functional team to deliver strong strategic product; built collaborative teams across competing agencies
InitiativeDirector of Communication Planning, Worldwide
Jan. 2007 - May. 2013Developed and led agency in communication planning product, tools and technology; led U.S. and selected global client product, business development, and consumer research.
Key achievements include the design, implementation and training of three planning systems to match agency positioning; designed and launched Real Lives, Initiative’s global targeting tool; personally trained 23 markets globally.
InitiativeGeneral Manager
May. 2005 - Mar. 2008Full operational responsibility for the Canadian operation for Initiative, with 55 employees across 2 regional offices. A strong record of wins and client retention while maintaining both Sandbox and global Initiative roles.
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