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Work Background
PurpleNote Studios Founder
Jul. 2023Los Angeles, California, United StatesAs the Founder and creative strategist at PurpleNote Studios, I lead a dynamic team of creatives dedicated to transforming brands through innovative and strategic solutions. Our agency specializes in design sprints with both creative and marketing verticals for our clients. I oversee all aspects of the creative process, from initial concept development to final execution. I work closely with brands across industries including music, entertainment, and e-commerce to craft compelling strategies that resonate with their products or services. My responsibilities include: - Leading and mentoring a talented team of designers, strategists, and marketers.
- Partnering with clients to understand their unique challenges and develop tailored solutions.
- Driving the creative vision and ensuring the highest quality of work across all projects.
- Managing project timelines, budgets, and deliverables to ensure client satisfaction.
- Staying ahead of industry trends to continuously innovate and elevate our clients’ brands. At PurpleNote Studios, our mission is to solve creative problems with a human-centric approach, leveraging design thinking and data-driven strategies. I am passionate about bringing ideas into the real world.
PurpleNote StudiosFounder
Jul. 2023Los Angeles, California, United StatesAs the Founder and creative strategist at PurpleNote Studios, I lead a dynamic team of creatives dedicated to transforming brands through innovative and strategic solutions. Our agency specializes in design sprints with both creative and marketing verticals for our clients. I oversee all aspects of the creative process, from initial concept development to final execution. I work closely with brands across industries including music, entertainment, and e-commerce to craft compelling strategies that resonate with their products or services. My responsibilities include: - Leading and mentoring a talented team of designers, strategists, and marketers.
- Partnering with clients to understand their unique challenges and develop tailored solutions.
- Driving the creative vision and ensuring the highest quality of work across all projects.
- Managing project timelines, budgets, and deliverables to ensure client satisfaction.
- Staying ahead of industry trends to continuously innovate and elevate our clients’ brands. At PurpleNote Studios, our mission is to solve creative problems with a human-centric approach, leveraging design thinking and data-driven strategies. I am passionate about bringing ideas into the real world.
Self-employed Senior Growth Strategist
Jul. 2018RemoteI'm a freelance digital marketer, helping businesses build out their content strategies (paid ads, website, social, email) while implementing project management and digital operations for workflow and goal tracking. I work across multiple initiatives, but here's a few I tackle on a daily basis: - Social Advertising (Facebook & Instagram) - Marketing funnels and integrations via Google Analytics and site third party plugin - Tracking and Reporting - Branding Strategy and Content Production
- Digital Marketing Strategies (Top, Mid, and Bottom funnels)
- Marketing and Social Media audits
- Social Media Management
Self-employedSenior Growth Strategist
Jul. 2018RemoteI'm a freelance digital marketer, helping businesses build out their content strategies (paid ads, website, social, email) while implementing project management and digital operations for workflow and goal tracking. I work across multiple initiatives, but here's a few I tackle on a daily basis: - Social Advertising (Facebook & Instagram) - Marketing funnels and integrations via Google Analytics and site third party plugin - Tracking and Reporting - Branding Strategy and Content Production
- Digital Marketing Strategies (Top, Mid, and Bottom funnels)
- Marketing and Social Media audits
- Social Media Management
PARISOMAEvents and Social Media Coordinator
Feb. 2017 - Jul. 2018169 11th st, San Francisco CA- Managed $15k+ events, leading production (content, acquiring speakers, graphic designers, marketing, promo, day of logistics) and working with third party organizers, vendors and sponsors, leveraging resources to increase margins and creating revenue opportunities - Developed outbound marketing strategies using keyword search, Adwords, and Facebook & Instagram Ads for venue inquiries and memberships - Identified acquisition channels and partnerships through tech relevant platforms: Peerspace, SF Travel, EventUp, Spacebase, Venuebook, Meetups - Created and curated content for all communication channels including: newsletters, social media blurbs, sponsored advertisements, website copy, blog posts, and internal signage.
DC Design LTDMarketing Specialist (Remote Contractor)
Jun. 2016 - Feb. 2018Sunnyvale, CADC Design focuses on product development and design thinking workshops. We work with organizations, individuals, and entrepreneurs to develop innovated solutions to specific problems. - Managed and implemented social channels for program campaigns (FaceBook,Twitter, Instagram, Linkedin) - Used Photoshop and online resources to develop visual & written content, optimizing engagement to all social channels - Lead PR creating press releases and built out media lists for coverage, contacts, and branding purposes - Increased monthly website session rate by 40% via social referrals since employment - using online marketing tools: Hootsuite, Tweepi, NinjaGram, social analytics, Photoshop, Buffer - Created marketing strategies and assisted overall business development for branding opportunities in the health and educational sector
Lenderrate.comMarketing Specialist (Remote Contractor)
Jan. 2016 - Mar. 2016San Jose- Designed UI experience with a remote developer team of 15 for an online Saas platform and prepared copy for product development. - Headed business development, researching and budgeting for conferences, seminars and summits to showcase our products and build out company contact and media lists. - Identified markets and expanded on sale funnel for initial growth and partner investment, averaging 30 cold calls a day and setting meetings with top lenders in the industry.
ZipcarLocation Associate
Jul. 2014 - Mar. 2015San Francisco- Established relationships with vendors and managed 200+ locations - Resolved over 60 customer concern tickets on a daily bases - Reached yearly auditing goals for 100+ new locations - Maintained vehicle device functioning and up to date, trouble shooting customer concerns and resolving issues
ZipcarBrand Ambassador
Oct. 2013 - Jul. 2014San Francisco Bay Area• Drove membership growth during events, using promotional tactics and engaging audiences • Coordinated times and events with BA teams for effective out reach • Acquired 20 new leads for the company, reporting to our marketing team • Creatively analyzed marketing strategies to improve BA program
Valerie Troutt's ProjectsPR/Marketing Coordinator(Contract)
Oct. 2013 - Dec. 2013Oakland, CA• Improved artist out reach program by analyzing social metrics and establishing a marketing plan • Raised funding by drafting sponsor letters for travel and networking events • logistically managed and completed debut video shoot with a crew of 20+
• Successfully promoted debut campaign, filling a 310-seated venue • Managed copy on artist website, updating tour information and calendar events
Green Light-MediaFreelance Writer
Jan. 2012 - Feb. 2012• Worked with Green-Light Media to meet their requirements and standards
• Used keyword advertising to target the appropriate audience
• Wrote and edited all blogs that needed to be submitted • Researched and developed original content
Fashion 5.0 MagazineManagement and Operations Intern
Mar. 2011 - Aug. 2011San Diego• Edited over 20 articles per monthly issues, including content and layout design • broadcasted monthly video shoots to 1,000+ viewers • Coordinated monthly video shoots, scouting, scheduling, and talent management • increased sales accounts by researching market for clients and developing their marketing strategies • Organized creative briefs to ensure guidelines between business and clients
PurpleNote Studios
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