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Work Background
WayfairBI & Analytics Manager
Oct. 2023Berlin, Germany• Led and developed a team of analysts, fostering strategic thinking, stakeholder ownership, and professional growth across product, traffic, and commercial domains.
• Built scalable reporting systems using SQL, Looker, and dbt—empowering 400+ global stakeholders, reducing manual effort by 800+ hours monthly, and accelerating data-driven decisions at scale.
• Led the strategic roadmap and planning of BI initiatives, translating business needs into data solutions aligned with company objectives and growth priorities.
• Drove BI strategy in partnership with Product and Engineering, defining KPIs and enabling end-to-end tracking.
• Led experimentation strategy, embedding A/B testing into product development and enabling data-informed roadmap decisions.
• Created advanced analytics tools that uncovered customer behavior trends and surfaced high-impact opportunities across traffic and product funnels.
• Standardized KPI frameworks and reporting models, improving decision clarity, team alignment, and performance management across multiple business units.
• Led the global rollout of self-service analytics, training 400+ account managers and enabling over 800 monthly users through scalable Looker Explore access.
• Designed executive-facing dashboards and performance tools to support strategic decision-making, goal tracking, and business reviews at the leadership level.
WayfairAnalytics Lead - Reporting and Business Performance
Dec. 2021 - Sep. 2023Berlin, Germany
Fundación CapitalData Scientist and Insight Analyst
Jul. 2021 - Nov. 2021Maputo, MozambiqueJoined as a volunteer during my Master’s program, later extended for a consulting engagement to support the use of technology and innovation to improve the economic and financial lives of people living in social vulnerability around the world. Main activities:
• Data analysis, creation of data-driven recommendations and data visualizations in Python and Tableau
• Development of the data strategy and marketing strategy for the launch of the digital solution Con-Hector (Virtual assistant improving the livelihoods of people in vulnerable contexts)
• Organisation and lead of focus group discussions and user tests to improve user experience (UX) with Con-Hector
Daimler AGAnalytics Consultant
Feb. 2021 - Jul. 2021Online (Kawasaki, Japan)As part of my Master’s program, I developed and deployed an object detection algorithm empowering an Automated Intelligent Vehicle to conduct automated inventory replenishment, directly impacting the production processes of over 490'000 vehicles yearly. (Computer Vision, Image Ranging, Deep Learning)
Fantasy KingAnalytics Consultant
Dec. 2020 - Apr. 2021Online (Cape Town, South Africa)As part of my TechLabs program, I created a dynamic pricing algorithm to determine the value of the players at the season start and adjust their values through the season for an online fantasy football start-up targeting African market (Leveraging Past Performance Statistics, Time Series, Price Modelling).
UnileverStudent Consultant
Dec. 2019 - Apr. 2020Barcelona, Catalonia, SpainDeveloped a new client segmentation for Unilever product categories based on quantitative data to build a winning strategic plan in each category. (Market Research, Market Segmentation, Resource Allocation)
UBSBusiness Development Manager
Aug. 2018 - Jul. 2019Région de Genève, SuisseInternship in Business Management and Business Development as part of the Geneva Wealth Management Direction.
• Conducted strategic market analyses to identify customer growth opportunities, influencing business development decisions across Wealth Management.
• Designed and executed customer segmentation models using internal data to enhance engagement strategies, supporting a shift toward more personalized client outreach.
• Managed internal communication workflows, streamlining messaging across departments and enhancing digital engagement on internal platforms.
• Orchestrated logistics and content for high-impact events and training programs, reaching over 600 employees and reinforcing internal alignment on business strategy.
Université de LausanneTeaching Assistant in Decision Analysis
Sep. 2017 - Dec. 2017Région de Lausanne, SuisseI assisted Prof. Ann van Ackere. As an assistant, I :
• Explained and applied analytical methods of problem-solving.
• Analysed and simulated data to optimise processes and problems.
• Improved course and gave analytical software workshops (groups of up to 45 students). Workshops animated:
• Optimization and Sensivity Analysis using Solver
• Decision Analysis using PrecisionTree • Introduction to Monte-Carlo Simulation using @Risk
• Queuing Theory using Extend
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