I'm a creative strategist and growth marketer with 7+ years of experience helping brands scale through content that performs. My approach blends creative direction with performance strategy, from Meta and TikTok ads to scripts, UGC, and landing pages.
I specialize in direct response marketing across paid, social, email, and influencer using writing, testing, and clear messaging to drive results. Whether you need creative direction or full-funnel support, I’m built to plug in and move fast.
Outside of work, I’m a lifelong musician — a guitarist and singer with roots in the San Francisco music scene. I’ve played in venues like Boom Boom Room and Great American Music Hall, and launched my own band, The Midnight Drells. I’ve worked in studios, performed live, and built creative projects from the ground up — giving me a deep, personal connection to artists and the music community.More...