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Work Background
Nexters ($GDEV)Marketing Analyst
Mar. 2025 - May. 2025Engaged for marketing performance analysis: retargeting, cohort traffic forecasts, mobile analytics for Hero Wars project.
Innova DistributionSenior Data Analyst
Jan. 2023 - Sep. 2024Computer Games. Promotes computer and mobile MMORPGs, web services and gaming portals. Flagman games: Warface, Lineage 2, Ragnarok, Blade & Soul, Point Blank, Aion. - Enhanced acquisition prediction models for Ragnarok Online, contributing to more precise marketing forecasts and a noticeable reduction in variance between planned and actual campaign revenue/spend. - Lead the adoption and implementation of the Robyn (open-source) Marketing Mix Model (MMM), delivering insights that enabled the marketing team to optimize budget allocation across more effective channels.
YandexSenior Data Analyst
Mar. 2021 - Aug. 2022IT, Advertising and E-commerce services. A technology company that builds intelligent products and services powered by machine learning. Listed on NASDAQ since 2011. - Researched a customer propensity modeling approach (logistic regression via BigQuery ML, using features like bounces and time_on_site) that, when combined with collaborative insights from a company hackathon, was instrumental in developing a new targeted advertising feature for high-value clients (with up to $700K/month spend). - This new advertising feature directly contributed to increased advertising revenue for Yandex, enriched the company's internal predictive models, and offered an estimated 60% improvement in campaign budget efficiency for users of the feature.
UCHi.RUData Analyst
Jan. 2020 - Dec. 2020E-learning and edTech SaaS. Largest in the country online educational platform with an audience of over 20M users. - Collaborated with the analytics team on A/B testing for new features (e.g., teacher onboarding, class/school rating systems), contributing to hypothesis generation and the interpretation of results. - Played a role in the conceptualization and design of a user rating system aimed at increasing student interaction; these product initiatives were aligned with key platform objectives, and Uchi.ru achieved a 7.5% ARPU increase and up to 30% MAU growth during this period.
Russian Textbook Corp.Growth Analyst / Head of Digital
Aug. 2018 - Dec. 2019Publisher and edTech. Leading educational publishing company in the country, offering a wide range of educational materials from preschool to high school levels. - Led marketing plan analytics (forecasting, attribution models), contributing to surpassing MAU by 25M+ and increasing partner revenue by over 180%. - Developed a comprehensive reporting system and championed data literacy through Google Analytics training (10 staff certified) & weekly sales analytics meetings.
Интернет Медиа Гид (Internet Media Gid)Lead Internet Marketing Specialist
Jan. 2018 - Aug. 2018- Managed and optimized digital marketing campaigns for real estate lead generation, utilizing performance metrics to improve ROI.
FreelanceDigital Marketing Specialist
Jan. 2015 - Jan. 2017
IngateSEO Specialist / Web Analyst
Jun. 2013 - Jun. 2015
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