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Work Background
Finnway FarmChief of Staff, Director of Operations & Marketing
Jan. 2022Middleburg, VAOversee multi-entity operations, managing all facets of business functions including finance, marketing, HR, IT, and vendor relations. Spearhead marketing strategies to increase visibility and revenue for luxury farm properties, achieving a 20% annual revenue growth through revamped listings, optimized pricing, and digital marketing initiatives. Plan and execute high-profile events, including securing luxury brand sponsorships like Rolls Royce, to elevate the client’s brand image and engage premium audiences. Develop and enforce compliance policies across operations to ensure risk mitigation and operational efficiency. Manage philanthropic initiatives, collaborating with boards and stakeholders to align activities with organizational goals. Key Accomplishments:
▪ Revamped the business’s digital presence, launching a new website and synchronized social media efforts, driving increased engagement and lead generation.
▪ Secured a $30K luxury sponsorship for a high-profile charity event, strengthening the brand’s ties with influential networks.
Ferrari, Maserati, Alfa Romeo, FIAT – Multi-Dealership GroupDirector of Operations and Motorsports
Jul. 2020 - Jul. 2021Newport Beach, CA Directed operations across 13 dealership locations, focusing on optimizing workflows, ensuring compliance, and driving financial accountability. Partnered with CFO and CEO to identify and resolve $10M in financial discrepancies, improving transparency and operational efficiency. Managed cross-departmental collaboration among HR, IT, and marketing teams to streamline processes and increase productivity. Conducted financial audits, ensuring accurate data management and adherence to industry standards. Key Accomplishments:
▪ Successfully restructured key operational workflows, reducing inefficiencies and enhancing communication across departments.
▪ Elevated customer satisfaction and retention through the implementation of targeted process improvements.
Ferrari Maserati of WashingtonDirector of Marketing
Aug. 2019 - Jan. 2021Sterling, VA Designed and implemented strategic marketing campaigns across 13 dealership locations, managing a $3M+ annual budget. Developed innovative marketing initiatives, including digital campaigns and luxury events, to drive brand engagement and sales performance. Oversaw a team of six marketing managers, providing mentorship and leadership to ensure consistent delivery of objectives. Built partnerships with complementary luxury brands to enhance customer experiences and expand market reach. Key Accomplishments:
▪ Recognized as Ferrari’s Global Top Marketing Manager (2017, 2018, 2020) for exceptional performance.
▪ Created and executed a luxury European road trip event, generating $150K in revenue post-expenses and strengthening client relationships.
▪ Improved digital presence through SEO and targeted campaigns, significantly increasing website traffic and lead generation.
Ferrari and Maserati of Newport BeachDirector of Marketing
Sep. 2017 - Aug. 2019▪ Instituted a new budget plan for future growth in proper segments of the business for better return on investment, grew gross margins from 32.5% to 62.1% in under 18 months and used available data to accurately forecast sales.
▪ Led regional marketing with 3 direct reports and 10 indirect reports while overseeing 10 agencies for marketing.
▪ Worked in partnership with CFO on budget, forecast, or financial analytic models, oversaw and held accountability for inventory, pricing, and vehicle acquisition strategies, and worked with marketing team to best manage the CRM system.
▪ Drove the business through involvement in day-to-day operations as well as assisted in the creation of budget templates designed to measure actual financial outcomes versus expected performance.
▪ Created and analyzed standardized forecast models for all dealerships and ensured that all locations were using the CRM system properly and implementing the same process throughout the group.
▪ Planned and oversaw the entire customer journey with specific focus on the actual showroom and workshop visit.
▪ Developed a local event strategy in coherence with HQ and dealership guidelines as well as actively joined HQ and Regional platform activities and defined local marketing strategies to support sales or aftersales targets.
Lamborghini Washington, Ferrari & Maserati of Washington D.CMarketing Manager
Jun. 2014 - Sep. 2017Sterling, VA ▪ Developed, organized, and implemented local marketing and media activities/events, controlled event budgets to ensure limits were not exceeded, evaluated results of each marketing activity, and conducted post event analysis reports.
▪ Created campaigns with a call to action, set up budgets, and saw the campaign through its course, reviewed data to improve for the next campaign and increase ROI, and regularly reported results.
▪ Created aftersales and sales specials email campaigns to database of current clients and prospects as well as proactively communicated approved monthly specials and events to dealership employees.
▪ Developed post-event blog content, published to website, and shared gathered data with client database and dealership staff as well as worked with SEM Management Company to implement and execute SEM/SEO for digital marketing.
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