Ethan Goffigon - Brand Manager,

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Work Background

HasbroAssociate Brand Manager, Global Brand Development & Marketing - Hasbro Games

Aug. 2024 - Oct. 2025Global Franchise Development: Partnered with internal blueprint teams and external partners to develop and execute brand activations across Entertainment, Licensed Consumer Products, Promotions, Digital Games, and Publishing. Global Audience & Market Insights: Partnered with in-house research teams to analyze consumer and retail landscapes; developed consumer media target psychographics; advised regional marketing teams on global retail best practices. Global Integrated Consumer Marketing Planning & Strategy: Collaborated with cross-disciplinary external agency and internal specialist teams to identify consumer insights, write campaign briefs, project manage campaign ideation, develop assets, and deliver global campaign playbooks; partnered with DE&I and Philanthropy executives to implement corporate standards, goals, and social responsibility objectives across global marketing campaigns. Global Shopper Marketing: Partnered with the Category Management Insights team to develop physical and digital global merchandising strategies, bespoke retail programs, and lower-funnel creative. Global Media Creative Direction: Managed internal and external partners to develop creative for multi-channel, full-funnel campaign concepts and video, still photography, and graphic assets spanning tactics including paid media, digital video, organic and paid social, paid influencer, and earned media. Global Social Media & Influencer: Partnered with in-house specialist teams to develop strategy and execute content for the expansion of global social media footprints (YouTube, Facebook, Instagram, TikTok).

HasbroAssociate Manager, Global Brand Development & Marketing

Feb. 2023 - Aug. 2024Led global product and digital marketing development across several action brands within the Hasbro portfolio. Developed and implemented marketing strategies while aligning brand vision and direction with various cross-functional partners. Analyzed data to support marketing plans and drive profitability.

HasbroAssistant Manager, Global Brand Development & Marketing

May. 2022 - Feb. 2023Led and managed all digital marketing initiatives pertaining to the Starting Lineup brand while also managing the Ghostbusters brand. Worked with cross-functional partners throughout the entire development process and developed go-to-market strategies for both brands. Actively managed licensor relationships to ensure quality and brand success.

Mattel, Inc.Social Media Coordinator

Feb. 2021 - May. 2022Los Angeles, California, United StatesAssisted on all social media marketing initiatives pertaining to the Mattel master brand and all action figure brands. Working to create marketing strategies while collaborating to implement vision and direction from cross-functional partners. Analyzing data to better support marketing plan and drive towards profitability.

Community WorksSocial Media Manager

Jan. 2020Los Angeles, California, United StatesProvide event production support for Creativity Matters student summit, managing marketing and social media strategy, collaborating on program design, partner collaboration and student/school engagement.

Performance WorksResearch and Project Analyst

Jan. 2020 - Feb. 2021Los Angeles, California, United StatesProvide project support including data collection, findings analysis and research in order to translate data to the information that drives business strategy.

Whittier CollegeTeachers Aide

Sep. 2017 - Jan. 2019Whittier, CAAssisted three different professors in different fields as their TA. I helped the professor teach the lesson plans, work with students and create new strategies for future classes.

Guardian ComicsFounder & Creative Director

Aug. 2014Greater Los Angeles AreaFounder and creative strategy lead for a comic book company based on original content and artwork. Responsible for business management, concept development, team management, product marketing strategy and implementation.

Prime Time Sports CampAssistant Director

May. 2013 - Mar. 2020Greater Los Angeles AreaWork as Assistant Site Director and Sports Counselor with children ages 6 – 15 in after- school and summer programs, organize sporting events and skill development for elementary and middle school students, and oversee the counselors-in-training program.

City of Los AngelesYouth Center Staff, Parks & Rec.

Apr. 2012 - Aug. 2015Greater Los Angeles AreaHelped oversee youth basketball leagues and daily operations at a Los Angeles community center.