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Work Background
Charlotte Tilbury BeautyVisual Merchandising Manager, EMEA
Jul. 2025
Parfums Christian DiorSenior Regional Visual Merchandising
Jun. 2021Dubai, United Arab EmiratesThe Architecture and Visual Merchandising Team is part of Parfums Christian Dior Orient, in charge of the roll-out of the brand’s guidelines, through the openings of the permanent point of sales (boutique, flagship, counter, and multi-brands chains), their visual merchandising updates and events to promote the brand, and its product launches in EMEA and India. Within the Architecture Team, the Visual Merchandising team is in charge of the execution of the VM brand’s guidelines and its adaptation to the regional specificities across Fragrance, Make-up, Skincare, and Fashion Accessories (Eyewear and Jewelry). Campaign updates: To support and follow up with local markets (agents and subsidiaries) on their specific needs and requests, to ensure all the yearly updates based on central guidelines and regional marketing plan. Openings: Ensure all visual merchandising elements produced on time, at the best negotiated rates, and respecting Dior quality standards for the new openings, in close collaboration with the Architect in charge of the project and the Central team. VM Training: Train the local markets (agent and subsidiaries) on visual merchandising, in order to get Visual Merchandising Ambassadors in each market, make them autonomous and ensure regional consistency on visual merchandising execution. Show less
CHANELArchitecture & Visual Merchandising Projects, Fragrance & Beauty
Aug. 2020 - Jun. 2021Dubai, United Arab EmiratesIn addition to my role in Visual Merchandising, I was responsible for the project management of Architecture projects for all new counters and renovations. Reporting to the Head of Architecture and VM & Retail Projects Manager. •Ensure that projects are run according to the timelines and budget set out. • Advise Store Designer/Architect to ensure store designs are aligned to the global guidelines and the regional marketing strategy. • Create planogram/product layouts on IWD software for new store designs, renovations and product campaign updates. • Create New Store opening VM guideline documents to determine PLV/collateral order requirements and VM layouts. • Work with printers and suppliers to ensure colour matching and cropping of visuals are adhered to. • Advise on the renewal of VM equipment in existing stores, including lightbox visuals, showcase inserts, locators and tester units, as per Distributor/Store feedback. • Implement new counter installations and refits including post installation follow up • Prepare photo-reports of new counter installations and upgrades. • Build strong partnerships with external suppliers and internal teams. Show less
CHANELVisual Merchandising, Fragrance & Beauty
Sep. 2019 - Jul. 2020Dubai, United Arab EmiratesBeing part of the Fragrances & Beauty Middle East & India Marketing Team and reporting to the VM & Retail Projects Manager, I work closely with Chanel Head office in Paris, various internal counterparts, and local teams in each country. Ensuring a smooth and high-quality implementation of the VM strategy in the Middle East & India and enhancing the image of the brand across the markets to maximize brand exposure. Manage and be responsible for the VM Campaigns production according to the annual VM Calendar across a multi-channel distribution landscape, ensuring that VM guidelines are being followed consistently. • Coordinate with the Trade Marketing Team for on-counter activities and updates which can be supported by Visual Merchandising displays. • Always look for creative ways of improving and developing new displays in line with our POS configurations. • Manage market requests daily (printing of visuals, coordination on campaign launches) and manage administrative work for organizational purposes (invoices follow up). • Conduct regular store and market visits to ensure that the brand image is respected in all the distribution landscapes and coach the team in VM as required. • Work closely with the Architecture Team to Support new counter openings or renovations, by preparing all VM elements and PLV/collateral. • Provide VM guidance to the local team prior to the opening and support the local teams on site during the installation. • Manage the Merchandising budget with the VM Manager for all markets. • Build strong partnership with external suppliers and internal teams. Show less
The Estée Lauder Companies Inc.Trade Marketing - Estee Lauder & Aerin (Maternity Cover)
Nov. 2018 - Aug. 2019DubaiAs a Trade Marketing Executive, I was responsible for the building and execution of the Brand trade plan, targeting our Retailer partners, distributors, and channels across the Middle East, in alignment with the Brand Strategy and Marketing calendar. •Defining and implementing an annual Trade Marketing Activity Calendar for the Middle East region. •Turning the marketing plan into a detailed animation and promotional plan by Retailer, in agreement with the Brand Manager. •Briefing and monitoring execution of Visual Merchandising in doors implemented by the Store Design and Visual Merchandising team. •Supporting the Brand Manager and Consumer Marketing Manager in preparing Retailer discussions and meetings regarding the promotional calendar and the Trade and Visual Merchandising execution. •Work with appropriate suppliers to source all elements needed to achieve podium execution within the agreed budget. •Following up the Retail Sales results and ROI, adjusting the plan if needed, and presenting the trade plan for all Retailers in meetings. •Conduct weekly, monthly store visits to ensure high visual standards. Ensure that the marketing focus is executed accurately in all stores. •Monitor and analyse competitor’s trends and activities, by undertaking regular market visits. Show less
The Estée Lauder Companies Inc.Project Manager, Store Planning (Retail Design Development Centre UK & I)
Aug. 2016 - Jul. 2018London, United KingdomI was responsible for the management of several ELC brand retail projects, concurrently managing multiple new builds, installation, and renovation projects across the ELC brand portfolio, from project initiation to defect resolution. My brand responsibilities included: Clinique, Origins, Crème de la Mer, GlamGlow, Men’s Skincare, Beauty Hub & Darphin. •Working closely with the brand managers to discuss the brief and identifying the key focus of each new installation. •Aligning with marketing and visual merchandising teams within each brand to advise on the placement of visuals, lightboxes, merchandise, and promotional items on counter. •Reviewing VM planograms to ensure optimal placement of merchandise within each door, to ensure on-counter product maximization. •Advising on the renewal of VM equipment in existing stores including lightbox visuals, showcase inserts, locators, and tester units, as per Store feedback. •Preparation of photo-reports of new counter installations and upgrades. •Multi-functional coordination across brands and corporate teams such as Property Acquisitions, Design, Visual Merchandising, Procurement, Finance, Facilities, Loss Prevention, Retail Operations, and Technology as well as contractors, direct suppliers and our retail partners for department stores. •Ensuring that the project complies with the specifications set by retailers, landlords, and regulatory bodies, that all internal financial and operational approvals are in place at key gateways throughout the projects and that the project remains within the financial and operational parameters defined at the project outset. •Ensure relevant PO’s are raised, and the budget is updated correctly. Show less
N/ACareer break and travel
Nov. 2015 - Aug. 2016London and South AfricaAfter completing my contract with KPMG at the end of November 2015, I took a career break, with the intention of directing my career towards a creative and design-oriented role and industry.
KPMG(Consultant) Project & Events Lead, The Academy
May. 2015 - Nov. 2015London, United KingdomThe Academy forms part of the People/HR function at KPMG and offers support and development to colleagues in their early careers, by giving them the tools to build a working environment which helps them to learn best practice from leaders and colleagues. This is delivered through various learning and development initiatives, as well as key milestones and networking events and inspirational sessions such as TEDx.
Hudson Global(Consultant) Senior Project Manager, Talent Management
Aug. 2013 - Apr. 2015London, United KingdomThe Talent Management team works in partnership with clients to design and implement bespoke Talent Management solutions, aligned with their growth strategy and objectives. Solutions are delivered by experienced Talent Management Professionals, supported by a powerful range of proprietary tools and assessments and underpinned by a rigorous scientific approach to research and development developed over a number of years.
Allegis Global Solutions(Consultant) Project Manager, RPO
Jan. 2013 - Jul. 2013London, United KingdomBeing part of the core project team for the Manchester Project, my role consisted of working closely with the HR team and account managers onsite at WorldPay in both London and Manchester. I was responsible for the coordination, delivery, and reporting of the assessment centre's which formed part of the hiring process within the Risk, Finance, and Compliance divisions of WorldPay Manchester.
Stratum International(Consultant) International Projects Manager
Jul. 2012 - Dec. 2012London, United KingdomFrom 2012 to 2015, I worked as a Project Management Consultant on various HR and Talent Management projects, within Professional Services and Talent Management organisations. Stratum International is a specialist mining talent management consultancy introducing top-tier professionals and executives to leading mining companies and their projects and operations globally. I was responsible for implementing and managing the setup and integration of their CMS system into their existing processes and recruitment tools (which included Bullhorn, Broadbean, and the Stratum website), in order to streamline the recruitment process. Show less
Hudson GlobalInternational Projects Coordinator, International & Emerging Markets
Jul. 2010 - Jul. 2012London, United KingdomThe International & Emerging Markets team at Hudson became a highly experienced unit, both in geographical terms and industry specialisation within the Recruitment sector, with combined experience across a variety of functional areas, serving over 30 countries. I predominantly focused on the Middle East, dealing with HR teams in Qatar and Dubai.
Global Career CompanyClient Relationships & Events Manager
Mar. 2007 - Jun. 2010London, United KingdomDuring my time with Global Career Company, I gained experience in a variety of roles, from event management to project management, account management, and relationship building of clients and suppliers from large local and multinational organisations across various sectors within Europe, The Middle East, North America, and Africa.
UK Joblink (Formerly part of 1st Contact Group)Client Relationship Manager
Jan. 2003 - Feb. 2007Cape Town, South Africa and London, United KingdomI was responsible for the operational aspect of setting up and running the South African office, as well as building, training and managing a client base in South Africa who incorporated our products into their services, as well as assisting our UK operations remotely. I transferred to the London office in 2005, where I was responsible for the account management of our South African clients, as well as managing our on-site account with Amazon.co.uk and other clients around the UK, such as O' Keefe & Swartz and RBS. Show less
1st ContactPersonal Assistant/Client Relationship Consultant
Apr. 2000 - Dec. 2002Port Elizabeth, South Africa1st Contact Group opened an office in South Africa in April 2000 where I had the role of Personal Assistant to the Director of the South African office. I was then promoted to Client Relations Consultant and was responsible for advising clients on all 1st Contact’s products and services and ensuring that communication with the London office was maintained in terms of product delivery.
VariousTemp Work & Travel
Jan. 1996 - Dec. 1997After completing my IEB Matriculation/A-levels in 1995, I spent the year working as a nursery school teaching assistant, as well as working in hospitality, in order to save money to travel. Thereafter, I spent a year as a volunteer on a Kibbutz in Israel and travelled around the Middle East, Greece and Turkey before returning to South Africa to start my tertiary education.
Charlotte Tilbury BeautyVM Assistant Manager - EMEA & Australia
Dubai, United Arab Emirates
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