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Work Background
Heidi HealthSenior Performance Media Buyer
Apr. 2025Brisbane City, Queensland, Australia
Midnight HealthSenior Paid Media Manager
Mar. 2024 - Apr. 2025Brisbane, Queensland, AustraliaExcited to announce that I've started a new role as Head of Search
TheHypeSocietyHead of Search
May. 2022 - Mar. 2024Brisbane, Queensland, Australia
ROLLiN' InsuranceSearch & Performance Specialist
Sep. 2021 - May. 2022We are a new start up brand, ROLLiN’ and we are all about flexible and simple car insurance. A product specifically designed for a youth audience at a price that will make your wallet smile. Backed by one of Australia’s most trusted brands, IAG, and built from the ground up to meet customers’ wants and needs. We’re a collective of ambitious team members that thrive on knowing how to market a digital start-up business, actively capturing the attention of a younger consumer base, and contributing to building the fastest growing insurance brand in the country. Think it. Question it. Trial it. Make it. Adapt it. Assess it. Grow it. Learn from it. As part of a fast-paced team you will help to launch new products using the latest approaches and technologies. We are data-driven and collaborative, take calculated risks, and are obsessed with our customers and continually improving how we work
News XtendSenior Performance Manager
Jun. 2020 - Jun. 2021
News XtendPerformance and Strategy Director - SEM
Mar. 2018 - May. 2020Sydney, Australia
Bastion CollectiveDigital Performance Manager
Jun. 2017 - Sep. 2017Sydney, Australia Managing a team based in Melbourne
Helping to upskill a fledgling team across SEM & Social
Working with other business units within Bastion (Sponsorships and Activations) to run digital alongside those offerings to our clients
Developed digital plans (Display, SEM and Social) and forecasting based off past learnings and data (Google trends and/or Google Analytics)
Setting up tracking solutions (Google Tag Manager, Google Analytics, Search Console) for my clients
indago digitalPaid Search Manager
May. 2015 - Jun. 2017Sydney, Australia• Created, developed & managed paid search campaigns driven towards ROI business goals for my clients
• Developed digital plans and forecasting based off past data (Google trends and/or Google Analytics)
• Helped develop and train new employees in Paid Search
• Trafficked and managed paid social campaigns using the Kenshoo Social platform
• Worked on clients in Hospitality, Travel and Finance
• Managed accounts through 3rd party tracking software (Kenshoo & DoubleClick) • Developed remarketing strategies for my clients (GDN, RLSA & Customer Match)
OMD AustraliaSearch Executive
Jun. 2014 - Apr. 2015Sydney, Australia• Worked on one client: Apple including iTunes
• Created, trafficked, paced, & managed paid search campaigns using Marin software
• Developed strategies for the paid accounts surrounding brand awareness and ROI performance
• Trafficked paid social (Facebook & Instagram) accounts for iTunes with the objective of driving highly relevant website traffic
• Worked as part of a global team • Managed a group of accounts spending on average a $1 million per month
ZenithOptimedia Group I The ROI AgencySearch Executive
Sep. 2013 - May. 2014Sydney, Australia• Created, developed, paced & managed paid search campaigns
• Prepared and presented weekly/monthly reports for the performance of paid search campaigns
• Created, trafficked & managed digital campaigns using the DFA/DCM platform
• Prepared and presented weekly/monthly reports for the performance of digital campaigns
• Prepared & presented reports for business development opportunities for both agency and direct client accounts for the company’s products & services • Worked on client accounts such as Nestle, MoneyGram & Unibet
• Managed accounts through 3rd party tracking software such as DS3 & Marin. • Account management experience across other digital marketing platforms such as Bing
dgm AustraliaSearch Executive
Jun. 2011 - Sep. 2013• Created, developed & managed paid search campaigns for both agency and direct clients
• Prepared and presented weekly/monthly reports in the performance of paid search campaigns for both agency and direct clients
• Prepared & presented reports for business development opportunities for both agency and direct client accounts for the company’s products & services • Worked on client accounts in education, technology and finance
• Managed some accounts through 3rd party tracking software such as DC-Storm & Kenshoo. Also have experience across Google Analytics
• Account management experience across other digital marketing platforms such as Yahoo, Adlux & Facebook.
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