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Work Background
Norman Henshilwood High SchoolTeacher: Economic and Management Studies, and Economics
Jan. 2021
FreelanceFreelance Researcher
Oct. 2020 - Dec. 2020Cape Town, Western Cape, South Africa
KantarAssociate Account Director
Sep. 2019 - Oct. 2020Cape Town Area, South Africa
FOCHA - The Friends of the Children's Hospital AssociationPlay Volunteer
May. 2018 - Dec. 2019
Self-employedFreelance Researcher
Jan. 2018 - Aug. 2019• Assistance with marketing planning, research and strategy
Yellowwood Future ArchitectsInsights Manager
Apr. 2015 - Jan. 2018Cape Town• Management of all stages of a project from proposal to quality control, analysis and strategically insightful reporting; predominantly qualitative studies
• Day-to-day client and supplier management through interaction by way of a partnership approach
• Develop the skills of juniors (colleagues and interns) in terms of mentorship and day-to-day training; while fostering a team spirit and culture of learning and excellence
• Studies completed consist of insights for MyCiTi, Distell, City of Cape Town, Virgin Money Insurance, Campari, TFG, Tiger Brands and SA Mint
The Solution WorkshopSenior Research Executive
Feb. 2015 - Apr. 2015Cape Town Area, South Africa• Consult on new ad-hoc projects through independently designing unique studies
• Management of all stages of a project from proposal to collation, analysis and strategically insightful report for qualitative studies
• Day to day involvement with client management and relationship-building
• Studies completed consist of insights for Distell, Nissan and Renault
DistellConsumer Insights Manager (maternity leave position)
Jul. 2014 - Dec. 2014• Manage and facilitate the research plan/schedule for large international and local brands across a multitude of countries (local South Africa, rest of Southern Africa, UK, USA and Canada) for qualitative and quantitative studies
• Provide up-to-date and relevant internal and external insights, as well as tactical information to the business in order to generate insights and contribute to business strategy
• Managing and liaising with internal and external stakeholders
• Oversee and provide input into all phases of a project
British American TobaccoMarket Research Executive (maternity leave position)
Jan. 2014 - Jun. 2014Cape Town Area, South Africa• Manage and facilitate the research plan for large international and local brands across a multitude of countries (local South Africa and rest of Southern Africa)
• Managing and liaising with internal and external stakeholders
• Oversee and provide input into project setup, fieldwork, analysis and results for qualitative and quantitative studies
British American TobaccoMarketing Planning Executive: Southern African Markets
Oct. 2011 - Dec. 2012• Lead and project manage multiple qualitative and quantitative research projects
• Management, collation, analysis and reporting of research insights, tracking tools and brand performance for marketing optimisation planning
• Development of new methodology used to gather key market insight dynamics on a bi-annual basis
• Build strong internal and external relationships in order to ensure quality of studies and adherence to deadlines
British American TobaccoResearch Executive
Jan. 2008 - Oct. 2011
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