Noha Ayoub

Experience Strategy Consultant

Presentation DesignerEngagement ManagerCustomer ResearcherAdvisorProduct ManagerProduct DesignerUX/UI DesignerConsulting🐦 DesignBusiness OwnerIT

A seasoned experience strategy consultant with over a decade of expertise at the intersection of design, business, and technology. She specializes in driving measurable business outcomes through delivery excellence, user-centered design, and strategic client engagement. Her work bridges the gap between design vision and business execution – ensuring every solution delivers tangible value to both users and stakeholders. Throughout her UX consulting career, she has developed a deep expertise in designing and delivering solutions that align user needs with business objectives. Over time, she discovered her passion for client relationship management, business strategy, and project delivery excellence–building trust and ensuring success from the first pitch to the final delivery. Her hybrid background as a UX strategist, delivery leader, and trusted advisor enables her to bridge the gap between design and business, shaping proposals that drive measurable outcomes and sustainable client growth. Today, she combines strategic thinking, delivery leadership, and relationship management to ensure every engagement drives measurable business results. By aligning user experience strategy with organizational goals, she enables teams to deliver high-impact solutions that foster client trust, strengthen partnerships, and accelerate growth.

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Work Background

User Experience Consultant

IBM iXUser Experience Consultant

MEA UI/UX Designer

IBMMEA UI/UX Designer

Jun. 2018 - Jun. 2019MEA Region

Senior Creative Digital Designer

Pan Arab Media Inc.Senior Creative Digital Designer

Jan. 2017 - Jan. 2018

Creative Digital Designer

Pan Arab Media Inc.Creative Digital Designer

Aug. 2016 - Feb. 2017

UX Specialist

SheenvalueUX Specialist

Mar. 2016 - Jun. 2016

Media Curator

Robusta StudioMedia Curator

Aug. 2015 - Oct. 2015

Intern

Leo Burnett MENA (Middle East & North Africa)Intern

Dec. 2014 - Mar. 2015

Teaching Assistant

German University in CairoTeaching Assistant

Sep. 2013 - Sep. 2014

jTA in Interaction Design

German University in CairojTA in Interaction Design

Feb. 2012 - Jul. 2012Egypt

Photographer

Freelance PhotographerPhotographer

Jan. 2012Check out a work sample at www.nayoub.500px.com

Freelance Media Designer

Freelance media designerFreelance Media Designer

Junior-TA in Digital Editing

German University in CairoJunior-TA in Digital Editing

Sep. 2011 - Jan. 2012

Junior-TA in Web Typography

German University in CairoJunior-TA in Web Typography

Sep. 2011 - Jan. 2012

Junior-TA in Film Making

German University in CairoJunior-TA in Film Making

Jan. 2011 - Dec. 2011Assisted in - supervision on entrepreneurs in making short movies emphasizing what "change" means to them, in a course named "Changes" in the German University in Cairo, along with teaching them Final Cut.

Junior-TA in Post Production/Film Making

German University in CairoJunior-TA in Post Production/Film Making

Sep. 2010 - Dec. 2010Please Check out the GUC-Media Department site.

Junior-TA in Animation/Video Techniques

German University inJunior-TA in Animation/Video Techniques

Sep. 2010 - Jul. 2011

Junior-TA in Moving Images

German University in CairoJunior-TA in Moving Images

Sep. 2009 - Jul. 2010

Student

German University in CairoStudent

Sep. 2008 - Jun. 2013

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