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Work Background
Growth InstituteThought Leader
Sep. 2020I’m a faculty member at Growth Institute, where I host an online course called “Branding Masterclass… Uncensored.”, which provides you with a concrete foundation and a basic how-to plan for building or reigniting a brand. • In this course you will learn: • To define what a “brand” is and how branding is like sex • The foundations of brand strategy • To assess the timing for engaging in branding activities • How to roll up your sleeves and create the foundation for your company or your own personal brand
8 Hour Brand, LLCFounder | Brand Impresario 8 Hour Brand Workshop
Sep. 2017Austin, TX Build a brand that sells in just 8 hours. 8 Hour Brand equips you to outsmart and outpace the competition in one 8 hour day. Uncover your brand's core DNA, identify and target your Ideal Customer, differentiate meaningfully from your fiercest competitors, and walk out ready to: ✅ Roll out new messaging to use in sales, digital marketing, PR, social media, and other activities. ✅ Update creative brand elements such as logos, color schemes, web pages, and advertising campaigns. ✅ Indoctrinate your team to your brand strategy and messaging. During this powerful one-day session you and your team will: • Discover and create a brand experience your customers can’t get anywhere else. • Define a category from which you operate that’s clear in your customers’ minds. • Profile the customer most highly predictive or your success using the Ideal Customer Archetype method. • Hack Maslow’s Hierarchy to define functional, emotional and self expressive benefits and their long-term effects on the relationship you have with your customers. • Anchor your brand’s role in your customer’s journey using classic storytelling archetypes. • Dial in your brand’s personality and inform creative development and “voice” by defining its human characteristics. • Create a highly actionable brand canvas that serves as a one-page communication operating system for your brand. • Write your brand’s manifesto—a declarative brand statement that articulates your brand’s values and attributes— so you can draw ideal customers to you like a magnet. • Walk out of the session ready to start or finish the creative process that reveals your brand to the market.
InvestorPitches.comFounder
Mar. 2013Austin, TXYou could build your own investor pitch. We just don’t recommend it. You have something that gives you an edge over the others in your field. All you need before you start your campaign for world domination are the right investors in your corner. In a pinch, you might be able to create your own investor pitch. But like acting as your own lawyer, just because you can do something doesn’t mean you should. We take the most important pieces of your story and turn it in to a winning pitch. Our process creates a pitch with everything you need and nothing you don’t -- from strategy, to messaging, to design and production.
Sol MarketingCEO and Founder
Apr. 2003Austin, Texas AreaSol Marketing -- build a brand that creates the bond of Irrational Loyalty between you and your customers. Scale content production and marketing. Work with a relentlessly client-service focused marketing team that honed their skills with some of the biggest, best-known brands in the world.
Sol MarketingGlobal Keynote Speaker, Bestselling Author
Mar. 2003Austin, Texas AreaDeb Gabor is the author of the bestselling books, Branding is Sex, Get Your Customers Laid and Sell the Hell Out of Anything and Irrational Loyalty and founder and CEO of Sol Marketing, a brand strategy consultancy obsessed with solving major business and marketing problems for clients in every industry. Companies throughout the world use Deb’s Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” constructs to gain internal strategic alignment among their teams and articulate their brands to audiences. Deb is also the author of a bestselling business book about branding called Branding is Sex and a frequent contributor and expert commentator in major news outlets such as NPR, FORTUNE, and WSJ. **Remember the last time you felt like you wanted to take a roll in the hay?** The best brands give their customers that same feeling. Strong brands help them feel like the hero in their own personal stories. In her engaging keynotes, Deb Gabor works with audiences to help them understand how to make their customers the heroes of their own stories. While many branding speakers drone on about abstract principles, Deb speaks in practical terms that lead audience members to walk out of the room and call their colleagues to implement her ideas. Audiences will learn:
• How to create audience avatars that capture what really matters
• Where they fall on the Brand Values Pyramid, and how to get to the top
• Why classic story archetypes should be the core of your branding Through a lively and entertaining mix of keynote speaking and workshop activities, Deb helps everyone in the room understand why branding matters and, more importantly, what to do about it.
Citigate CunninghamVice President
Jan. 1999 - Jan. 2003
IntelliQuestManaging Director
Jan. 1998 - Jan. 1999
3ComSenior Marketing Manager
Jan. 1996 - Jan. 1998
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