Sol MarketingGlobal Keynote Speaker, Bestselling Author
Mar. 2003Austin, Texas AreaDeb Gabor is the author of the bestselling books, Branding is Sex, Get Your Customers Laid and Sell the Hell Out of Anything and Irrational Loyalty and founder and CEO of Sol Marketing, a brand strategy consultancy obsessed with solving major business and marketing problems for clients in every industry. Companies throughout the world use Deb’s Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” constructs to gain internal strategic alignment among their teams and articulate their brands to audiences. Deb is also the author of a bestselling business book about branding called Branding is Sex and a frequent contributor and expert commentator in major news outlets such as NPR, FORTUNE, and WSJ. **Remember the last time you felt like you wanted to take a roll in the hay?** The best brands give their customers that same feeling. Strong brands help them feel like the hero in their own personal stories. In her engaging keynotes, Deb Gabor works with audiences to help them understand how to make their customers the heroes of their own stories. While many branding speakers drone on about abstract principles, Deb speaks in practical terms that lead audience members to walk out of the room and call their colleagues to implement her ideas. Audiences will learn:
• How to create audience avatars that capture what really matters
• Where they fall on the Brand Values Pyramid, and how to get to the top
• Why classic story archetypes should be the core of your branding Through a lively and entertaining mix of keynote speaking and workshop activities, Deb helps everyone in the room understand why branding matters and, more importantly, what to do about it.