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Work Background
Grow_byflowHuman-centered Ai activation & Experience Design
Sep. 2025Brussels Region, BelgiumStrategic leader with 25 years of experience connecting people, technology, and data to drive meaningful change. I specialise in human-Ai collaboration, change management, and experience design — translating complex needs into simple, actionable frameworks. I bridge customer experience,
communication, marketing and technological innovation with strong prompt engineering and ethical Ai
practices. My strength lies in connecting people, aligning stakeholders, and enabling teams to
confidently amplify their expertise through custom-made workflows — safely, creatively, and with impact.
UCBOmnichannel lead Bone (ad interim)
Apr. 2025 - Sep. 2025EuropeTranslating strategic objectives and messaging into customer and omnichannel journeys.
Liaising and aligning with all parties involved, both internal UCB team and internal capabilities squads, as well as external stakeholders to create an impactful collaboration that results in positive experiences for the HCPs
valantic BECX Strategy & Vision
Jan. 2025 - Sep. 2025BelgiumDrive a customer-centric approach internally and externally by developing and implementing CX consulting services that align People, Processes, Technology, and Data.
valantic BECX lead & Digital Business Transformation Architect
Apr. 2024 - Sep. 2025Belgium
UCBHCPx lead EU Rheumatology (ad interim)
Apr. 2024 - Oct. 2024Brussels, Brussels Region, BelgiumTranslating strategic objectives and messaging into customer and omnichannel journeys.
Liaising and aligning with all parties involved, both internal UCB team and internal capabilities squads, as well as external stakeholders to create an impactful collaboration that results in positive experiences for the HCPs
ATOM Ideas | a valantic companyCX Lead
Jan. 2024 - Apr. 2024Belgium- COE CX Lead = Center of Excellence for Customer Experience Lead - The expertise of the CX team lies in operationalizing the Digital Business Transformation with focus in Pharma & Lifesciences.
We provide comprehensive digital business transformation services that help organizations achieve their strategic goals while creating the best Customer Experiences. Our cross-functional team empowers businesses to thrive in omnichannel, by seamlessly connecting People, Process, and Technology. People:
- Driving and advising on digital transformation projects using industry-leading best practices
- Creating an environment for innovation through sound change management practices
- Enabling employees to thrive in a rapidly changing environment by equipping them with Agile skills and mindset Process:
- Identifying and optimizing business processes for efficiency and effectiveness
- Implementing innovative digital solutions to streamline flows and journeys
- Automating repetitive tasks to free up employee time for value-added activities Technology:
- Evaluating and selecting the right technologies to support internal and external experiences
- Integrating, connecting systems and data sources to create a unified digital ecosystem
- Providing ongoing support and maintenance to ensure optimal technology performance
ATOM Ideas | a valantic companyDigital Business Transformation Architect
Sep. 2023 - Apr. 2024Belgique
UCBHCP Experience Lead, Epilepsy EU
Apr. 2023 - Apr. 2024Brussels, Brussels Region, BelgiumSupport to the Epilepsy Commercial team in the creation of E2E omnichannel customer journeys aligning people, process and technologies. Creating a seamless flow of online and offline interactions using a measurable and customer centric data-driven approach.
UCBNeurology Europe DBT & CX Lead - Digital Business Transformation & Customer Xperience
Mar. 2021 - May. 2023Europe
UCBNeurology EU HCP platform & CX lead
Sep. 2018 - Feb. 2021Brussels, Brussels Region, BelgiumLead in the creation, implementation and roll-out of pan-European digital customer platforms. Customer experience and Strategic Operations team member Europe. Sustaining the best stakeholder experiences aimed to provide value to patients. Marketing Automation lead part of the Digital Business Transformation. Key player in the alignment and integration of all relevant technologies and processes needed for achieving the 360° view of the customer.
ATOM IdeasCustomer Experience Consultant
Mar. 2018 - Apr. 2024MortselATOM Ideas is customer engagement agency offering consultancy and implementation services positively impacting customer experiences in today's digital world. Our team has many years of experience in strategic omnichannel marketing, business processes, marketing automation, CRM integration, web development, mobile solutions and analytics. We work closely with executive teams, business partners and IT departments and often play as a bridge between different team members for strategic, project and technical implementation exercises. For more information, visit our website at www.atomideas.com .
CISV BelgiumSecretary chapter Belgique & Member of the Communication team
Mar. 2018 - May. 2023Brussels Area, BelgiumBringing together children from all over the globe to learn to respect different and common values. In 1951, Dr. Doris Allen realised her dream when delegates from eight countries gathered in Cincinnati, USA for the first Children’s International Summer Village (CISV). Over the decades, the organization grew in numbers, countries and activities. In 1979, Doris Allen was nominated for the Nobel Peace Prize - the recipient that year was Mother Teresa. Over 65 years after the first Village, this programme remains the cornerstone of our international educational activities. Today, CISV is present in 65 countries and 212 cities and towns around the world – and we’re still growing. Our range of seven peace education Programmes are now for people of all ages, starting with our flagship Village Programme for children aged eleven. In 60 years our volunteers have organized over 6000 Programmes for over 240.000 participants. www.cisv.be
looking for a new challengeDigital Marketing and Communication expert with focus on Customer Experience
Nov. 2017 - Feb. 2018Brussels
SitecoreCustomer Success Manager Belgium & Luxembourg
Dec. 2013 - Oct. 2017Brussels Area, BelgiumLeading customers through their digital transformation by analyzing their digital maturity as a starting point of the creation of an outstanding customer experience strategy towards their clients. Growing their digital maturity by aligning their business and marketing objectives, to develop the right digital goals and KPI’s. ROI and value metrics being the results of a successful strategic track where technology, data-driven marketing and processes work as one.
CentigradeSenior Account Manager
Apr. 2010 - Nov. 2013
Hunterskil HowardAccount Manager
Mar. 2008 - Mar. 2010
ADB Airfield SolutionsMarketing Manager
Jan. 2007 - Dec. 2007
MitsuiMarketing Manager Europe
Jan. 2004 - Dec. 2007Brussels Area, BelgiumInitiating, developing, budgeting and realising Marketing and Communication Strategies for all European countries for consumer products imported from Japan and USA. Majour products : iRobot - Roomba robotic vaccuum cleaner (USA) and Aprica childcare products based on Peadiatric Research (Japan)
d'Coque LuxembourgHead of Marketing and Communication @
Dec. 2002 - Aug. 2004Luxembourg
Mediation SAAccount executive
Jan. 2000 - Dec. 2000
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