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Work Background
SEA Adworks Pvt LtdFounder & Digital Marketing Strategist
Jul. 2024India, New DelhiFounded and scaled SEA Adworks into a performance marketing agency delivering ROI-driven campaigns.
Managed Google Ads campaigns that achieved 30–40% improvement in ROAS.
Ran Meta Ads for lead generation and e-commerce, reducing CPL by 25%.
Executed programmatic campaigns on AdRoll and MGID, testing niche verticals (finance, e-commerce, SaaS).
Developed and executed affiliate monetization strategies for clients and owned content sites.
Built SEA’s web presence and digital funnels to generate inbound client leads.
Dell TechnologiesMarketing Manager ( AMD Server )
Dec. 2023 - Jul. 2025India, BengaluruDelivered 100%+ revenue growth each quarter by optimizing pricing, promotions, and demand planning.
Partnered with global teams to define brand strategy, positioning, and visibility campaigns.
Oversaw new product introductions and end-of-life processes to ensure seamless transitions.
Dell TechnologiesLead Merhcnadising Operations
Oct. 2019 - Nov. 2023India, BengaluruLed a team of 15 to optimize merchandising workflows, increasing efficiency by 20%.
Designed and executed promotions for high-impact campaigns like Black Friday & Cyber Monday.
Shared performance analytics and operational insights with global stakeholders.
Dell TechnologiesAnalyst
May. 2016 - Sep. 2019India, BengaluruPartnered with internal teams to execute category promotions and large-scale campaigns.
Worked with content teams to update visuals and promotional assets on Dell.com.
Facilitated onboarding sessions for associates and stakeholders on merchandising workflows.
Played a key role in events like Black Friday and Cyber Monday by executing campaign strategies.
Dell TechnologiesAnalyst Contract Employee
Aug. 2014 - May. 2016India, BengaluruUpdated site content daily—pricing, images, and text—to maintain accuracy for
customers.
Developed coupon strategies using proprietary tools to support sales and user
engagement.
KAP Computers Pvt LtdDigital Marketing Specialist
Apr. 2014 - Aug. 2014India, BengaluruManaged Google Ads & Facebook Ads, increasing traffic and lead generation.
Conducted competitive analysis to refine strategies and boost brand visibility.
Oversaw social media accounts to drive consistent engagement.
Suksh TechnologyAssistant manager
Jul. 2012 - Dec. 2013India, BengaluruExecuted SEM campaigns (Google Ads) and Facebook marketing strategies.
Ran affiliate marketing campaigns (CPL, CPC, CPO models) to maximize ROI.
Identified and onboarded clients, supporting long-term revenue growth.
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