Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
TBWA\WorldwideSenior Manager
Aug. 2021South Africa• Designed and executed brand-building initiatives for TBWA\s internal global learning platform, TBWA\U. • Led end-to-end strategy, content development, event production and communications for multiple growth platforms including Table Gatherings and Bursary programs. • Synthesised complex information into strategic narratives and campaigns across multiple formats. • Acted as the strategic and creative lead for major programmes, from concept to launch. Key Achievements: • Led the rebranding of TBWA\GLP alongside Grid Worldwide, elevating the platform’s brand and strategic positioning. • Co-developed the Career Stages framework, a strategic tool that defined employee growth journeys and capability milestones across the organisation. • Launched and grew signature initiatives (TBWA\U, TBWA\Bursary and Table Gathering) to drive leadership and talent engagement. • Increased programme visibility through strategic content, communications planning, and internal brand activation. • Positioned TBWA\U as a trusted network-wide platform for leadership development, strategic growth, and internal brand activation.
TBWA\ South AfricaContent & Communications Lead | TBWA\South Africa + TBWA\Africa Collective
Nov. 2017 - Oct. 2021Johannesburg Area, South Africa• Led the content, communications, and brand strategy for TBWA\South Africa and the TBWA\Africa Collective, positioning the brand locally, regionally, and across key markets. • Developed and executed integrated media, public relations, social media, and internal communications strategies aligned with business growth and brand reputation objectives. • Acted as brand custodian, ensuring messaging, tone, and visual identity consistency across all corporate and client-facing platforms. • Directed content strategy and storytelling initiatives, driving TBWA’s external reputation and internal brand experience across Africa. • Oversaw trends and insights gathering across regional markets, translating intelligence into strategic newsletters, social media content, and leadership materials for internal and external audiences. • Managed PR activities, thought leadership placements, event coverage, and social amplification for the TBWA\Africa regional conference and major initiatives. • Drove internal culture programs and employee engagement campaigns, reinforcing brand values and strengthening community across diverse markets. • Partnered closely with senior leadership to align communications, brand positioning, and strategic storytelling with corporate priorities and regional expansion goals.
InscapeGuest Lecturer / Part-time Lecturer
Sep. 2017 - Dec. 2017Johannesburg Area, South Africa• Designed and delivered lectures in Graphic Design Portfolio and Typography, helping bridge academic theory with real-world industry practice. • Mentored students on projects and coursework, promoting critical thinking, creativity, and strategic insight.
Various ProjectsFreelance Consultant & Creative
Jun. 2017 - Dec. 2017Johannesburg Area, South AfricaBrand Consultant - Urban Zulu
• Revamped brand image to ensure consistency across all sub-brands and platforms, including e-commerce. • Developed comprehensive brand guidelines, defining visual identity systems, tone of voice, and messaging architecture. • Partnered with cross-functional teams (production, retail, and digital) to integrate online and offline customer experiences. Production Assistant, AFROPUNK Johannesburg - Media Mobile Mob
• Supported on-site stills photographer during the AFROPUNK Festival, assisting with shoot logistics and creative direction. • Unified content creators (video, photography, influencers) to create a consistent brand message and event storytelling. Fashion Assistant to Head Stylist – Red Hot Ops
• Supported styling, logistics, and creative direction for editorial and commercial shoots. • Supported creative concept development and look creation aligned with brand and campaign narratives.
The LoeriesMarketing & Media Communications Manager
Feb. 2016 - May. 2017Johannesburg• Expanded marketing and communications from an event-based strategy to a full-year brand engagement plan, introducing new media partnerships, influencer campaigns, and digital activations. • Spearheaded collaborations with major partners (Universal Music, Gallo Images, ICC Durban, Tsogo Sun) to amplify brand visibility across citywide activations, outdoor branding, and post-event coverage. • Strengthened media relations, securing extended press coverage, implementing embargo strategies for awards, and enhancing brand ranking visibility through targeted PR. • Directed the capture and distribution of multimedia content, ensuring daily post-event availability of high-quality photos and social content. • Curated and recommended Loeries jury members, several of whom were later appointed as Jury Presidents, contributing to the credibility and evolution of the awards.
The LoeriesCommunications & Brand Manager (Account Manager)
Jan. 2015 - Feb. 2016Johannesburg Area, South Africa• Led the day-to-day communications strategy, content management, and brand representation across web, email marketing, and social media channels. • Managed stakeholder relationships with creative agencies, sponsors, and media partners to support event and brand visibility. • Oversaw the production of marketing collateral for all key touchpoints, ensuring consistent brand messaging across channels. • Coordinated internal and external communications, PR initiatives, and stakeholder engagement efforts to drive brand perception.
OnChannel, an Expandi Group companyJunior Account Manager
Apr. 2014 - Dec. 2014Johannesburg Metropolitan Area• Build and maintain client relationships.
• Identify new leads using CRM software.
• Support existing clients.
• Secure the development of sales plans and pricing.
• Revamp digital strategies, coordinating budgets and event production
OnChannel, an Expandi Group companyMarketing Production Assistant
Mar. 2013 - Mar. 2014Illovo• Telemarketing and Advertising Campaign Manager
• Event Management &Planning: RSVP Management, Execution and Hosting
• Gifting: Sourcing, Production and branding
• Finance, Supplier & Admin Assistant Responsibilities:
• Compiling proposals
• Liaison with clients (present briefs, present proposals, campaign updates and reporting)
• Supplier management (procurement and production)
• Briefing and training of marketing agents
• Nationwide event management
• Compiling reports and final budget reconciliation
• Financial administration
• Budget management and reports
• Managing all administration around each activation campaign
Kaii Brand CommunicationBrand Activation Supervisor
Feb. 2011 - Nov. 2012Hillcrest• Mobilise client teams to assure the project’s scope, goals and deliverables support business goals.
• Spearhead production, campaign plans and project lifecycle to ensure timely completion within clients’ budgets.
• Drive full execution of events, exhibitions and activations, including promotions, merchandising assets, in-store execution and
influencers.
• Acquire brand ambassadors/promoters for each activation and lead the training sessions.
• Develop activation toolkits for sales teams to use in the field.
• Measure and analyse brand activation and campaign efforts.
Logico Creative SolutionsGraphic Designer
May. 2010 - Feb. 2011Durban Metropolitan AreaConceptualisation, Implementation of ideas, design, layouts & campaigns.
Main brands worked on are Transnet, SAB, Behr
Adapt ITMarketing Graphic Designer
Nov. 2008 - May. 2010Brand Development:
- Conceptualising the Visual Brand Values
- Copywriting Brand/ Corporate Identity Manual
- Developing Brand Guidelines
- Designing Corporate Identity Templates • Design & Branding:
- develop and design branding and branding strategy
- development and design of Corporate stationery and
communication material for Adapt IT Holding company and
subsidaries
- creative control of brand use
- design logos and logon screens for product based applications
- front-face design of websites •Advertising:
- conceptualise, design and layout any marketing and
advertising material •Reproduction and DTP:
- repro artwork for print
- liase with print house
Adapt ITGraphic Designer
Feb. 2007 - Oct. 2008I have qualifications in both Maketing and Graphic Design. I am employed primarily as an in-house designer that has both the creative ability and education-based know-how to assist in marketing activities. • Design & Branding: - develop and design branding and branding strategy - development and design of Corporate stationery and communication material for Adapt IT Holding company and subsidaries - creative control of brand use - design logos and logon screens for product based applications - front-face design of websites •Advertising: - conceptualise, design and layout any marketing and advertising material •Reproduction and DTP: - repro artwork for print - liase with print house for samples/ varnish/quotes & delivery
Intch is a Professional Networking App for the Future of WorkSee more people like Silondile on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1480213 people
17
Property practitioner and business owner @ Engel & Völkers
16
PR - Writer - Marketing
15
Marketing specialist @ 247 Digital
269483 people
38
Entrepreneur / 3x Tech Startup / Marketing and Growth @ Morlean Trading Group
21
Digital Copywriter @ Freelance
27
Content Team Lead @ Floww