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Work Background
OutlierFreelance Art Director
Dec. 2024 - Feb. 2025
ArchventilResponsabile marketing digitale
May. 2024 - Nov. 2024
SOPREMA ItaliaContent and ADS Specialist
Oct. 2022 - Dec. 2023Chignolo d'Isola, Lombardy, ItalyIn the international corporate sphere, we extensively employed Microsoft Suite, SharePoint, SemRush, a tailored CMS, Adobe Suite, Basecamp, and Google Suite. I led the development of the editorial plan for both organic and paid content, collaborating with marketing teams in Spain, Portugal, and the Balkans, as well as the internal Italian teams in digital marketing and both commercial and technical sectors. Utilizing Meta Business Suite, LinkedIn, SemRush, and Google Analytics (now GA4), I produced quarterly, semi-annual, and annual reports on online traffic for Soprema Italia. Using the data obtained, I optimized content on Google (including YouTube), Meta (Facebook and Instagram), and through external collaborations, managing influencers and spokespersons. My responsibilities extended to translating original corporate texts from French into Italian and English, writing official press releases, and creating content for multichannel campaigns and videos. I ensured proper placement on the Italian website, directly inputting content into the CMS. Press kits for official communications were distributed, and coordination took place with the email marketing specialist and the sales network.
Overseeing video and graphic production, I selected audiovisual elements and managed music for the audiovisual content of the Italian market. I handled audiovisual editing and resizing for social channels and advertising variants through Adobe Premiere. During my tenure at Soprema, I acquired conversational basic skills in Spanish and Portuguese. I coordinated with international research and development teams in plastics for construction, industrial production, civil engineering, BIM experts, architects, and the national sales network.
OpCo ConsultingPartner
Mar. 2022Lombardy, Italy
Rikorda s.c.a.r.l.Social Content Specialist
Sep. 2021 - May. 2024ItalyAt Rikorda, my role involves crafting the editorial plan and producing organic multichannel audiovisual content for social medias. I collaborate with co-owners and project managers to create tailored content for a primarily female Italian target audience aged 35 to 50. External agencies provide me with data and statistics, based on which I either request graphic and video production from a studio or a selected network of influencers, or personally handle the production of audiovisual and textual content using tools like PlaceIt, Canva, and Photopea, leveraging my personal archive of reportage photographs. Working with Rikorda has taught me to navigate an aesthetic that is delicate, sensitive, and pastel-colored—distinctly different from my personal style. I've honed the ability to coordinate seamlessly in a fully remote environment with a diverse and dispersed team, demonstrating exceptional flexibility and harmony.
Glance Hotel In FlorenceSocial Media Manager
May. 2021 - Oct. 2021Florence, Tuscany, Italy
BlaBla.agencySocial Media Designer
May. 2021 - Jul. 2021Milan, Lombardy, ItalyVolume 1 ~ 𝙌𝙐𝘼𝙇 𝘽𝙐𝙊𝙉 𝙑𝙀𝙉𝙏𝙊
un’idea di @blabla.agency
curata da @foro.studio
presso @big_apple_design [dal lat. 𝘱𝘳𝘰𝘴𝘤(𝘢)𝘦𝘯𝘪𝘶𝘮, gr.comp. di προ- «avanti» e σκηνή «tenda,scena»] www.pro-scenio.com
BlaBla.agencySocial Media Manager
Mar. 2021 - Sep. 2021Milan, Lombardy, ItalyI managed the creation of organic and ADS editorial plans for a range of clients, varying from a minimum of 8 to a maximum of 18, all within the verticals of artisanal fashion, design, and luxury Italian architecture. My responsibilities extended to quarterly analysis and reports on social media performance and web traffic. I executed the editorial plans and conducted photo and video shoots for events across the national territory. Coordinating with a remote team of 6 permanent members (event manager/PR, copywriter, web designer, email marketing and translations specialist, graphic designer, videomaker) and various occasional collaborators, I ensured effective collaboration. I oversaw the integration of press releases and articles into WordPress CMS, as well as articles for sale through WooCommerce, Shopify, and PrestaShop. Additionally, I managed advertising campaigns on Meta. This experience gave me with the skills to coordinate multiple projects for very demanding clients, and work effectively under pressure, engaging with a team without the help of a project manager.
sylcomSocial Media Manager
Mar. 2021 - Sep. 2021Venice, Veneto, Italy
Lanificio LeoSocial Media Designer
Mar. 2021 - Sep. 2021Soveria Mannelli, Calabria, Italyhttps://www.instagram.com/lanificio_leo/
SwapushDigital Strategist
Feb. 2021 - Aug. 2022Milan, Lombardy, ItalyI was able to coordinate with the founder of Swapush, her press office, customer service and graphics department in full remote with success, increasing the number of downloads of the application and promoting events in Italy.
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