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Work Background
INOAH Arquitetura da SaúdeBusiness Development, Marketing & Sales Operations
Jun. 2024Brazil, São PauloSales Management & Business Intelligence: Responsible for the full sales
cycle, from prospecting to closing, utilizing commercial analytics to
monitor the pipeline and identify opportunities within the healthcare
architecture niche.
Proposal Development & Consultative Negotiation: Crafting customized
technical-commercial proposals for the healthcare sector, ensuring strict
alignment of scope, deadlines, and client expectations.
Process Integration: Structuring workflows to unify information across
technical teams and the administrative/finance departments, ensuring
billing and project milestones are in full contract compliance.
Operational Process Optimization: Creating and improving control
spreadsheets and operational flowcharts to increase internal information
agility and reduce communication bottlenecks.
Marketing Strategy & Brand Management: Managing the company’s
digital presence (Instagram/Website), focusing on content curation to
strengthen brand positioning in the specialized architecture market.
Strategic Portfolio Development: Creating and updating presentation
materials and technical portfolios.
Executive Advisory & Operational Support: Working directly with the
Board of Directors to analyze commercial goals and performance,
providing analytical support for strategic decision-making in new business
and company management.
OTOH - Smart Sound MonitoringHead of Operations (Founding Team) - Startup
Jan. 2023 - Jan. 2024Brazil, São PauloBackoffice & Operations Structuring (Zero-to-One): Led the foundation
and implementation of the Administrative and Finance departments,
establishing processes and governance from the startup’s day zero.
Cash Flow & Runway Management: Monitored inflows, outflows, and
monthly Burn Rate, ensuring visibility of the company’s Runway and
control of essential operational expenses.
Process Digitization via Monday.com: Implemented and customized
workflows in Monday.com integrated with internal control spreadsheets,
centralizing task management and operational KPIs.
Legal & Accounting Compliance: Structured the initial legal architecture
(contracts/agreements) and interfaced with external accounting to ensure
tax compliance and organized corporate documentation.
Facilities and Technological Infrastructure Management: General
coordination of physical and digital infrastructure, ensuring the team has
the necessary tools (software and hardware) and environment for scaling
and high productivity.
Engagement with the Innovation Ecosystem: Participation in mentorships
and acceleration programs, aligning internal operations with management
and growth best practices of the technology sector, emphasizing the
startup's growth and fundraising efforts.
HarmoniaAdministrative, Financial & Operations Manager
Apr. 2021 - Dec. 2023Brazil, São PauloStrategic Financial Management via ERP Navis: Responsible for planning
and monitoring cash flow and cost centers within the Navis system,
ensuring operational liquidity and financial support for projects.
Invoicing and Billing Cycle Control: Structuring and improving the
collection system to reduce delinquency, managing invoicing, issuance of
tax documents, and accounts receivable to optimize the cash conversion
cycle.
Performance Analysis and Reporting (P&L): Elaborating and analyzing
detailed financial reports and Profit and Loss statements (P&L/DRE)
extracted via ERP, providing visibility into project profitability and
supporting executive decision-making.
Contract and Procurement Management: Coordinating the lifecycle of
client contracts, from negotiation to onboarding, ensuring compliance with
deadlines, budgets, and Service Level Agreements (SLA).
Compliance and Technical Documentation (ART/RRT): Supervising and
controlling the issuance of essential documents, such as ART and RRT,
ensuring full technical and legal compliance with professional councils
(CREA/CAU).
External Partner Management (Legal and Accounting): Strategic interface
with legal advisors and external accounting firms, ensuring the integrity of
the company's tax, labor, and contractual obligations.
IT Infrastructure and Operations: Administration of hardware and software
licensing, ensuring information security, availability of design tools, and
productivity support for employees.
General Administration and Facilities: Leadership of physical
infrastructure and administrative routines, focusing on fixed cost
optimization and the efficiency of the office's internal operational
workflows.
HarmoniaBusiness Analyst
Jul. 2019 - Mar. 2021Brazil, São PauloStrategic Sales Funnel and CRM Management: Responsible for
maintaining and organizing the commercial flow within the CRM (via RD
Station with RD Marketing integration), ensuring data integrity and sales
predictability by monitoring each pipeline stage, ensuring agility in followups
and higher lead conversion.
KPI Analysis and Dashboards: Monitoring commercial KPIs to identify
limitations and opportunities, providing data intelligence to support
decision-making and sales performance improvement.
Negotiation and Technical Consultancy: Preparation and presentation of
customized commercial proposals, focusing on solutions that meet the
specific needs of each client. Portfolio development and demonstration.
Internal Process Optimization: Acting on the review and improvement of
commercial workflows, aiming for greater agility in customer service and
operational efficiency across technical, administrative, financial, and
commercial areas.
Relationship Management and Events: Organization of strategic events
(internal and external) to strengthen the company’s brand, prospect new
partners, and increase customer loyalty.
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