Rich Products CorporationAssistant Marketing Manager
Apr. 2013 - Sep. 2015Buffalo/Niagara, New York AreaOversaw development and marketing of products within the category, providing leadership for product projects, including development, promotion, and launch. Employed analysis of product and competition data to determine strategy and create sales presentations. Held responsibility for category P & L, gross margin targets, and project timeline and budget constraints. Forecast client needs to ensure uninterrupted product supply. Promote products, advance company initiatives, gain customer insights, and foster client relationships through delivery of sales presentations and facilitation of focus groups. Collaborate with sales team to ensure alignment with client needs and timelines during product development and sales processes.
● Spearheaded development of top-selling donut product, ensuring compliance with school nutrition regulations and realizing outstanding sales year-over-year.
● Surpassed team targets for two successive years, earning recognition through Circle of Excellence Award for 2013 and 2014.
● Managed new point-of-sale upgrade project with 3rd party vendor for sales team and customer use.