Aabhar Dadhich - AVP, Convegenius.ai

Feedback from Aabhar’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

ConveGeniusAssistant Vice President - Product Led Growth

Jan. 2024Noida, Uttar Pradesh, India

BrowserStackSr. Manager - Product Growth

May. 2021 - Jan. 2024Mumbai, Maharashtra, India

ZEE5 GlobalHead - Subscription Revenue

Apr. 2019 - May. 2021Mumbai Area, IndiaLeading a team of two for managing global subscription revenue Custodian of Annual Operating Plan and PnL Head of all subscription revenue across APAC, MENA and Europe - both B2B and B2C Leading partnerships and revenue optimization interventions to achieve subscription revenue goals Delivering strategic partnerships with global Telcos, IPTV operators, OEMs, E-Com players, Billing Aggregators

ZEE5 GlobalSr. Manager - Global Subscription Revenue, ZEE5

Jun. 2018 - Dec. 2019Mumbai Area, India

ZEE5Sr. Manager - Customer Acquisition and Business Development

Mar. 2015 - Jun. 2018Mumbai Area, IndiaCustodian of subscription revenue across ditto TV and ZEE5 (India) through B2C and B2B channels Custodian of Annual Operating Plan and PnL performance Delivered significant upside on funnel ratios across all consumption platforms Delivered strategic partnerships across Telcos (Idea, Airtel, Voda) through deep integrations across their digital presence Delivered subscription heavy alliances with OEMs, e-wallets, e-commerce, retail etc resulting in massive subscription upside

Reliance BIG Entertainment Pvt Ltd (BIGFlix)Sr. Manager - Marketing

Apr. 2014 - Mar. 2015Mumbai Area, India1. Custodian of AOP (Annual Operating Plan) for BIGFLIX and Zapak across web and mobile platforms 2. Delivered strategic subscription partnerships with RCom, Nokia Lumia, Sony Bravia, Airtel Movies and more 4. Delivered optimal CPA vs LTV through customer acquisition across varied marketing channels

Reliance BIG Entertainment Pvt Ltd (BIGFlix)Manager - Marketing

Sep. 2012 - Apr. 20141. Devised the marketing plan for customer acquisition and monetization across web and mobile. Implemented 5-pronged acquisition scheme and delivered growth from 1500 acq/mth to 6000 acq/mth. 2. Prepared AOP (Annual Operating Plan) covering customer acquisition, topline and bottomline targets for every FY. Delivered 100% on EBITDA targets successively for FY'12-13 and '13-14 3. Led a team of 3 for customer-acquisition across all channels - Alliances, Affiliates, Search, SEM, Social Media, Organic and Emailers to deliver the best possible ROI for the business. Achieved and maintained CPA reduction (Cost per Acquisition) from Rs. 300 to Rs. 160 through funnel monitoring and spends-planning. 4. Conceptualized the messaging and imagery of all marketing communication materials (Online/Offline). Delivered sustained burst of innovative ideas for TV ads, Banners, Pre-Rolls, Emailers,Videos, Society & Mall activation including directing 30-sec spots for TV 5. Managed social media touch-points for the brand (Twitter, FB) through sustained initiatives to build engagement and salience. Achieved continuous positive interaction with the brand using contests, promotions and polls 6. Identified alliance partners across all online/offline verticals and implemented deals for customer acquisition and revenue enhancement. Achieved highest growth in count from 5 to 20. 7. Awarded "Very Good" performance rating and promoted as Head-Marketing 8. Liaised with OEMs, Banks and Telecom operators for service discovery initiatives as well as revenue enhancement through barter deals. Struck exclusive deals with Axis and ICICI banks, Nokia, Samsung and Sony in the OEMs category. 9. Supervised the preparation of a detailed and updated MIS framework for business monitoring. Instituted data-analysis and modelling as a standard practice before decision-making. 10. Owner of Acquisition, Retention, Engagement and Monetization of the customer base. Achieved highest growth in retention from 18% to 44%.

Reliance BIG Entertainment Pvt Ltd (BIGFlix)Executive Assistant to CEO

Apr. 2012 - Aug. 2012Mumbai Area, India1. Played an active role in strategy formulation across all core businesses - BIGFLIX, Zapak, BigAdda and WWO 2. Instituted data-analysis and modelling as standard practices for decision-making 3. Devised and implemented 'Gamification' strategy including pitches for vendors and clients 4. Prepared business-model for mobile gaming using BCG matrix for identifying the correct gaming genres to invest in the iOS and Android marketplaces 5. Conducted developer outreach across 300 Android and Java developers and platform owners for acquisition of gaming content

Idea Cellular LtdAsstt. Manager - Business Intelligence

Apr. 2011 - Mar. 20121. Playing an active role in strategy formulation across functions and in the implementation of business decisions including budget formulation. 2. Monitoring and Control of Idea's Customer Market Share (CMS) and Revenue Market Share (RMS) in Rajasthan . 3. Devise detailed plans to improve CMS and RMS to increase the top-line. 4. Devise and monitor profitability measures to help achieve targeted bottom-line. 5. Plan business roll-outs depending upon cost-benefit analysis and assessment of various business KPIs.

Idea Cellular LtdProduct Manager - Postpaid

Jun. 2010 - Mar. 2011- Acquisition and U&R for postpaid subscribers in Rajasthan - Designing and driving base increment and revenue enhancement measures. - End to end marketing of post-paid product including product, price, place and promotion

Idea Cellular LtdTerritory Sales Manager - Prepaid Business

May. 2009 - May. 2010- channel sales, product placement, driving acquisitions - month on month revenue growth - distributor handling for optimum focus on business objectives - consumer and trade promotions to drive business

Godrej Consumer Products LtdSummer Trainee

Jan. 2008 - Dec. 2008