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Work Background
GolinManaging Director, Corporate and Technology, Golin Group
Apr. 2022 - Dec. 2024SingaporeI led the corporate reputation division, focusing on building strategic relationships and integrating traditional and digital communications across diverse stakeholder groups. I have worked with multinational corporations and startups across Asia, delivering transformative training and executive positioning for C-suite leaders, with a focus on crafting and refining their executive personas and voices. I drove strategy initiatives across Southeast Asia, leveraging insights to shape core client projects. With a passion for PURPOSE, ESG, DEI, and policy communications, I prioritized strategy enhancement and channel optimization, always supported by a curiosity-driven, data-informed approach. I also managed the P&L for both the practice and the agency.
GolinExecutive Director
Mar. 2017 - Mar. 2022Singapore
Ruder FinnVice President, Southeast Asia
Jan. 2016 - Nov. 2016Singapore
FleishmanHillardSenior Vice President and Partner, General Manager
Jan. 2011 - Aug. 2015Throughout my tenure in FleishmanHillard, I achieved milestones that drove organizational growth. Year-on-year earnings consistently improved, with profits and margins more than doubling within the first 18 months, and a 31% profit increase by 2013. Focused efforts on staff retention saw noticeable improvements within a year, while strategic cost management led to a 7% expense reduction over three years. Despite economic challenges and country-specific events in 2014, proactive measures and tailored solutions enabled a strong recovery by 2015. From 2011 to August 2015, revenue grew by 14.8% and profits surged by 67.8%. Additionally, my leadership in CRM initiatives ensured client retention for over three years, underscoring a commitment to sustainable growth and excellence. I also oversee the P&L for the agency.
Waves Group of CompaniesGeneral Manager
Jan. 2003 - Dec. 2010Selangor, MalaysiaAs a leader in the organization, I spearheaded new business development and fostered account management and growth strategies. I prioritized cultivating strong client and media relationships, ensuring service delivery aligned with the scope of work, and optimizing staff performance to enhance overall performance and profitability. Moreover, I played a pivotal role in diversifying our business offerings by establishing new units dedicated to brand activation, design, and editorial services. Throughout my tenure, I successfully showcased my adeptness in driving revenue. Furthermore, I consistently achieved an average annual growth in business profitability of 12%, reflecting my commitment to sustainable success. These efforts did not go unnoticed, as evidenced by our agency's recognition, ranking #7 in the "Agency of the Year 2008" survey within the communications/PR category, a testament to our excellence as voted by our esteemed clients.
EventusMarketing Communications Manager
Jan. 2001 - Dec. 2003SingaporeI broadened our marketing horizons by delving into various aspects such as campaign creative and extension, business presentations, and overseeing projects and creative endeavors. My responsibilities extended to crafting and delivering strategic and cost-effective communication solutions tailored for B2B companies, as well as government and statutory boards in both Singapore and Malaysia.
IQPC AsiaNew Media Manager
Jan. 1999 - Dec. 2001SingaporeMy formative years were shaped by a deep understanding of marketing fundamentals, encompassing direct marketing, copywriting, digital strategies, internal communications, and data management, all of which were applied to real-world business scenarios. The roles I undertook demanded extensive research, meticulous planning, and precise implementation. Despite the turbulence surrounding the dot-com bubble in 2000, IQPC boldly embarked on digital marketing initiatives, where my contributions led to a swift promotion to New Media Manager within a year. Subsequently, my focus shifted towards spearheading e-initiatives, including web content management and negotiating strategic partnerships, primarily within the Singapore office. To enhance my skills, I underwent specialized training facilitated by IQPC's offices in the United Kingdom and the United States, with immersive sessions held in London and New York. Collaborating closely with the United Kingdom team, I played a pivotal role in executing our digital strategy, navigating through stringent deadlines with precision and effectiveness.
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