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Thailand
Work Background
SquareTrade EuropeSenior Partnerships Manager: MediaMarkt Germany & Iberia, Magenta Austria and FNAC Portugal
Aug. 2024 - Apr. 2025London, England, United KingdomDriving $150M+ in annual revenue from SquareTrade's largest European accounts.
Accountable for 16 team members for SquareTrade, compiling the account strategy, planning
campaigns, and defining team and individual objectives.
A $4M+ growth in revenue of a new insurance product for B2B customers in Iberia by leading a successful concept to launch, and a first of its kind. $2M+ in budget was stewarded to provide leadership to a team of 16 Field Team members across Iberia and DACH, overseeing operations in over 500 client stores.
A 25% reduction in customer cancellations because of developing and executing targeted retention strategies via phone and email campaigns.
SquareTrade EuropePartnerships Manager: MediaMarkt Germany & Iberia, Magenta Austria and FNAC Portugal
Nov. 2021 - Aug. 2024London, England, United KingdomBoosted additional revenue for SquareTrade by $10M in 2023/24 by successfully leading a strategic portfolio shift from annual to monthly subscriptions, boosted Lifetime Value (LTV) by 48%.
65% rise in the key Attach Rate metric for SquareTrade Germany as a direct result of leading workshops with senior stakeholders from stores and HQ.
A 15% overachievement of sales vs forecasts during the most successful Black Friday, Christmas, and 3 Kings holiday campaigns for SquareTrade, all planned and achieved within an 8-week period.
10+ projects, including the launch of a new partner in Portugal within a 6-month timeframe, were successfully overseen and executed on time in full.
BATB2B Manager: Business Development
Oct. 2020 - Nov. 2021Chiswick£4M in commercial impact was generated in 2021 through the successful launch of a B2B retailer engagement platform.
Led 4 account executives in a newly established team to maximize B2B sales and drive growth across 18,000+ UK retail & convenience stores.
Drove a 10% reduction in costs by implementing cost-effective strategies for trade media activities.
BATProject Manager UK&I: Menthol Ban
Sep. 2019 - Oct. 2020Chiswick- Successfully led and delivered the largest transformation in the industry’s recent history, resulting in significant impact on profit, volume, market share, and strategic direction, including achieving a 75% increase in vaping product distribution, expanding market reach, increasing brand awareness by 20%, resulting in stronger market visibility and consumer engagement, and improving brand retention by 5%, exceeding all set KPIs and ensuring long-term customer loyalty.
BATNational Account Manager: Waitrose
Jan. 2019 - Sep. 2019Richmond, UKDelivered a 5% cost reduction and 4% sales growth through optimizing client portfolio, improved service levels by 3pp and enhanced customer satisfaction and operational efficiency.
BATNational Account Manager: Reach Field Marketing
Feb. 2018 - Sep. 2019Richmond, UKControlled Third Party Field Force Account, Reach Field Marketing, for the UK and managed 78 employees and a yearly budget of over £4M+.
-Through data driven insight I Designed a bespoke journey and in-call planning tool that improved availability by 25% aiding in achieving the highest market share in grocery for Vype (11.9%), surpassing volume targets by 4% and maximising resource allocation by 5%.
- Implemented cost savings of 5% across 2019 through cost-effective work process.
- Designed a robust Nationwide Strategic Cycle plan throughout 18 months, surpassing all agreed KPIs such as coverage (20% over target) and availability (reduced Out of Stocks by 4%) whilst increasing visibility by 5%.
BATArea Sales Manager
Jan. 2017 - Feb. 2018Richmond, UK- Generated revenue by implementation and execution of strategies focused on achieving sales targets; managed, led teams, conduct sales territory analyses and closed sales - Supervised and mentored a team of 10 highly motivated sales managers covering 1,648 accounts in South East England
- Engineered a B2B Marketing Distribution plan taking into account geographical strengths enabling the team to surpass our volume target by 6% and market share by 0.8%.
- Promoted to become a facilitator for internal courses shortly after my appointment as Area Sales Manager.
BATBusiness Development Executive
Sep. 2015 - Jan. 2017Richmond, UK- Transformed our B2B retailer engagement strategy into innovative, digital and client-oriented platform for over 23,000 accounts nationwide.
- Built a fully functional all in one B2B App encompassing customer service, product marketing and sales which increased by 20% 3 months after launch.
- Oversaw budget function of over £7m with particular focus on accomplishing targets, maintaining revenue and cost, standardising process and maintaining company profits.
- Created and delivered a full B2B communications strategy encompassing Media, Trade Shows and External Events that brought on-board new clients.
BATManagement Trainee: Operations EMEA
Sep. 2013 - Sep. 2015Southampton, England, United Kingdom- A 2-year Operations trainee program spanning across 3 countries (UK, South Africa and Romania).
British American TobaccoLogistic analyst
Jun. 2012 - Sep. 2012- 14 week internship in Logistic Execution in a team made up of 15 people
- Led a project focusing on Data Cataloguing, Design Document suggestions and Documentation methods
- Held regular meetings with the team and supervisors
- Presented the final presentation to the directors managing the project
- Using SAP Solution Manager to examine current documents
- Optimization and improvement of future project documentation
- Comprehensions in Primary and Secondary Integration
- Presented an internal Blog about the project for employees
- Contributed to preparing and launching a global project
Daimler AGMarket Management
Sep. 2011 - Feb. 2012Stuttgart- 6 month internship working in Market Management in a team consisting of 18 people - Playing a vital role in helping steer core markets - Participation in sales management and controlling the external organisation
- Execution of regular, individual and situational analysis and reports for the operational control of the market management
- Conducting benchmark analyses and price comparisons
- Optimization and further development of the relevant financial and reporting systems
- Participation in the preparation of international meetings and events
- Creation of templates to support the management team and the outer organization
- Creation of management presentations
- Active participation in the internal control and communication within the team and the outer organization and markets
- Operative support for the team
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