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Marketing Manager | Confectionery Division
Aurora Fine BrandsMarketing Manager | Confectionery Division
May. 2025São Paulo, Brasil
Senior Brand Manager | Confectionery Division
Aurora Fine BrandsSenior Brand Manager | Confectionery Division
Oct. 2020 - Sep. 2025São Paulo, BrasilLeading the marketing strategy for the Breakfast category — the second largest division in the company — managing iconic global brands such as Splenda (sweetener), St. Dalfour (fruit spreads), Lavazza (coffee), and Ahmad Tea (tea). Key Achievements: • Double-digit growth of St. Dalfour in Brazil for four consecutive years, positioning the brand as a benchmark within the company. • Recognized globally by St. Dalfour HQ as the country/distributor with the best digital strategy — considered a best practice in over 80 countries. • Creator of an educational project for Ahmad Tea, inspiring a deeper tea culture in Brazil and strengthening the brand’s emotional connection with consumers. • Led the development of promotional materials and visual campaigns that became internal best practices across categories. Main responsibilities & highlights: • Development and execution of 360º Marketing & Trade Marketing plans, from strategy to retail execution. • Full ownership of P&L and marketing budget. • Product launches and brand activations across key channels (Retail, On/Off Trade, e-commerce). • Pricing strategy, margin control, and competitor analysis. • Regulatory (ANVISA/MAPA) and nutritional labeling coordination. • Strong integration with S&OP and importation teams for inventory and demand planning. • Close collaboration with Sales to develop Joint Business Plans (JPB) and trade activities for national accounts. • Development of POS materials and in-store visual merchandising. • Management of PR, communication, and digital agencies. • Digital strategy and social media calendar management (Facebook, Instagram, YouTube, Twitter). • Internal trainings and incentive campaigns to support sales teams.
Product & Brand Manager | Wines
Aurora Fine BrandsProduct & Brand Manager | Wines
Apr. 2018 - Oct. 2020São Paulo, São PauloResponsible for Brand Development & Trade Marketing Activation in Brazil of Old World wineries (~ 20 brands). - Marketing & Trade Marketing Plans. - Marketing Budget & Contribution Results of each brand. - Strategic launch of brands and products, including 360 plans. - Competitors analysis & pricing. - Marketing Calendar - planning and execution. - Development of visual merchandising - On & Off Trade, POS materials. - PR & Communications agencies managment. - Trainings. - S&OP process & back labels creation and approval according to the laws. - Digital Media Plans. - Social Media - regular calendar, content creation in collaboration with agencies, campaigns approval (very familiarized with Facebook, Instagram & Twitter tools). - Sales Team support in negotiations & Incentive Campaings.
Product & Brand Manager | Wines
Aurora Bebidas e Alimentos Finos Ltda.Product & Brand Manager | Wines
Apr. 2018 - Oct. 2020São Paulo, São Paulo
Co Founder & Marketing
Dimdom HubCo Founder & Marketing
Jan. 2017 - Oct. 2020Osasco
Marketing Manager
myWorld International AGMarketing Manager
Jan. 2016 - Apr. 2018Barueri
Marketing, Events and Front Office Coordinator
myWorld International AGMarketing, Events and Front Office Coordinator
May. 2015 - Jan. 2016Barueri
Product Marketing Coordinator | Lightner
Cless CosméticosProduct Marketing Coordinator | Lightner
Feb. 2014 - May. 2015AlphavilleJun 2014 a Mai 2015 - Desenvolvimento de Produto e Marketing de Produto da marca Lightner. Fev 2014 a Jun 2014 - - Desenvolvimento de Produto e Marketing de Produto das marcas Charming, Lightner e Bigen.
Senior Product Marketing Analyst
RR PerfumesSenior Product Marketing Analyst
Sep. 2010 - Feb. 2014São PauloMar 2012 a Fev 2014 - Marketing de Produto Coty Prestige Brands Jun 2011 a Fev 2012 - Marketing de Produto P&G and Coty Beauty Brands Set 2010 a Jun 2011 - Marketing Institucional
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