With over 15 years of experience in Marketing and Trade, I’ve built my career in consumer goods, premium retail, and luxury — always with a sharp eye for positioning, storytelling, and creating long-term brand value.
I’ve launched global brands, led innovation projects, redesigned entire portfolios, and crafted 360º strategies across digital, retail, and trade. I treat P&L like a personal mission and love turning ideas into measurable results.
Currently leading the Confectionery Division at Aurora Fine Brands, responsible for 15 brands among 3 different categories: biscuits & candies, chocolates and breakfast.
I believe iconic brands aren’t built on budget alone — they’re built with vision, consistency, and purpose.
If you think the same, let’s connect. 🙂More...