SEVAG TOVMASSIAN - Managing Partner, HVT & Co

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Work Background

Luxuria TradingRegional Brand Manager

Jul. 2019Qatar• Managing the sales, distribution & marketing of reputed niche fragrances & cosmetic brands within Qatar. • Implement sales fundamentals to ensure core distribution availability, contracted visibility, and suggested retail pricing in order to maintain and secure market shares and sales targets. • Develop and present conceptual presentations and tools to propose the company’s different offerings to its customers in order to provide a clear understanding to customers and to support the quick implementation with excellence. • Develop and report market studies needed (distribution, sales, competitors’ analysis, etc.) in the market using account penetration to ensure the right planning & forecasting. • Supervise the day-to-day operations with local distributors of the Key accounts to ensure that work processes are implemented as designed and comply with established standards and procedures. • Develop and maintain strong and positive working relationships with local distributors & customers. • Assist in the development and implementation of section policies, processes, and procedures to ensure all relevant procedural requirements are fulfilled. • Develop and issue suggested requisition to the customers according to their stocks and movement to ensure no out of stocks or overstocks. Leads phase-out and liquidation plans with customers to have smooth product transitions, while applying the authorized payment terms of the company. • Manage allocated budgets and customer dues to guarantee accounts' fair share distribution without exceeding allocation and ensures that all financial activities are processed within the agreed deadlines. • Monitor the BA's on a daily basis to ensure getting maximum productivity levels • Assist in the preparation of the section’s budget by preparing analysis and data related to specific elements.

Luxuria TradingCountry Brand Manager

Jul. 2019Qatar• Managing the sales, distribution & marketing of reputed niche fragrances & cosmetic brands within Qatar. • Implement sales fundamentals to ensure core distribution availability, contracted visibility, and suggested retail pricing in order to maintain and secure market shares and sales targets. • Develop and present conceptual presentations and tools to propose the company’s different offerings to its customers in order to provide a clear understanding to customers and to support the quick implementation with excellence. • Develop and report market studies needed (distribution, sales, competitors’ analysis, etc.) in the market using account penetration to ensure the right planning & forecasting. • Supervise the day-to-day operations with local distributors of the Key accounts to ensure that work processes are implemented as designed and comply with established standards and procedures. • Develop and maintain strong and positive working relationships with local distributors & customers. • Assist in the development and implementation of section policies, processes, and procedures to ensure all relevant procedural requirements are fulfilled. • Develop and issue suggested requisition to the customers according to their stocks and movement to ensure no out of stocks or overstocks. Leads phase-out and liquidation plans with customers to have smooth product transitions, while applying the authorized payment terms of the company. • Manage allocated budgets and customer dues to guarantee accounts' fair share distribution without exceeding allocation and ensures that all financial activities are processed within the agreed deadlines. • Monitor the BA's on a daily basis to ensure getting maximum productivity levels • Assist in the preparation of the section’s budget by preparing analysis and data related to specific elements.

Qatar National Import & Export Co.Trade Marketing/ Brand Manager (International Brands) FMCG

May. 2015 - Dec. 2018Qatar*Ensure successful implementations of consumer / customer promotions and all new product launches •Guide development of channel execution plans aligned with platform / category priorities •Manage agencies supporting the marketing / category execution plan in alignment with deliverables •Develop and deliver category product knowledge & new launch trainings to enhance capabilities of sales teams •Leverage consumer / customer insight, market dynamics via market research and market visits •Be the commercial lead for all projects in accordance to the New Product Development & Introduction procedures •Monitor the competitiveness of the portfolio in terms of pricing or trade activities, and customer relevance of value proposition and take appropriate actions •Recommend and propose the optimum PFME support to drive platform growth and profitability *Develop an annual and long range strategic plan for the portfolio, identify growth opportunities and *develop key strategies and tactics to enable delivery of financial objectives Work with Sales to deliver the budget, manage and set customer pricing, build total value proposition, support trade and customer shows, prepare category reviews to help to select customers *Develop innovation strategy and commercialization plans by supporting insight development and application, portfolio integration, list price and cross channel pricing decisions *Support monthly Integrated Business Planning (IBP) process by working with Demand Planning to prepare monthly SKU forecasts and participating in consensus activities *Prepare management reporting and advise on category trends and business performance utilizing internal and external data sources *Manage and report monthly marketing spend vs. forecast and track/monitor customer activations (coupons, promotions, etc.) in support of the annual marketing plan.

Qatar National Import & Export Co.HORECA Manager/ Brand Manager ( DANONE )

May. 2015 - Sep. 2016Doha, Qatar- Managing directly the distribution of DANONE products ( Activia, Actimel, Danette, Danao, AL SAFI milk ) for the HORECA sector in Qatar. - Responsible for developing the distribution vertically and horizontally, and increase the market share of the products line. - Work closely with the principal country/ marketing managers to achieve monthly and yearly targets.

Qatar National Import & Export Co.Trade Marketing/ Brand Manager (FMCG)

May. 2015 - Dec. 2018Qatar*Ensure successful implementations of consumer / customer promotions and all new product launches •Guide development of channel execution plans aligned with platform / category priorities •Manage agencies supporting the marketing / category execution plan in alignment with deliverables •Develop and deliver category product knowledge & new launch trainings to enhance capabilities of sales teams •Leverage consumer / customer insight, market dynamics via market research and market visits •Be the commercial lead for all projects in accordance to the New Product Development & Introduction procedures •Monitor the competitiveness of the portfolio in terms of pricing or trade activities, and customer relevance of value proposition and take appropriate actions •Recommend and propose the optimum PFME support to drive platform growth and profitability *Develop an annual and long range strategic plan for the portfolio, identify growth opportunities and *develop key strategies and tactics to enable delivery of financial objectives Work with Sales to deliver the budget, manage and set customer pricing, build total value proposition, support trade and customer shows, prepare category reviews to help to select customers *Develop innovation strategy and commercialization plans by supporting insight development and application, portfolio integration, list price and cross channel pricing decisions *Support monthly Integrated Business Planning (IBP) process by working with Demand Planning to prepare monthly SKU forecasts and participating in consensus activities *Prepare management reporting and advise on category trends and business performance utilizing internal and external data sources *Manage and report monthly marketing spend vs. forecast and track/monitor customer activations (coupons, promotions, etc.) in support of the annual marketing plan.

SyriatelMarketing & Geo Marketing Specialist

Mar. 2009 - Jul. 2014AleppoRegional Marketing: Objectives: *Follow up all SYRIATEL’s marketing activities in the assigned region (including campaigns, advertising, sponsorship, Social Networks), and report all kind of market intelligence periodically to the management. *Manage the region’s CRM data, follow up all kind of inquiries and complains and find suitable solutions to maximize overall customer satisfaction. *Prepare the region’s marketing budget and submit to management. *Conduct market researches in the region in coordination with market segmentation & research unit. *Promote and sell SYRIATEL products and services to corporate and VIP customers (B2B) by conducting effective training sessions. Achievements: oSuccessfully established good relations with corporate, NGO and other stakeholders. oSupervised SYRIATEL team in many local, regional exhibitions like (IT Fair, Job Fair). oMaintained the best visibility for the SYRIATEL brand in the region by choosing the most suitable advertising outdoor and indoor panels (clubs, hotels, restaurants, etc) with the best possible offers. Geo Marketing: Objectives: *Evaluate areas and sites to define their feasibility by analyzing related factors and indicators *Conduct post evaluation for sites’ “actual revenues vs target revenues” and generate analytical reports. Achievements: oSupervised the coverage committee in the region and successfully we were able to execute the coverage plan and reduce the gap with the competitor. At the end of the 3rd year 95% of city areas and 85% of rural areas were covered; this factor led to maximize customer satisfaction and increase sales and revenue by 300%. oSupervised a team of interns to collect accurate and reliable data of the market activities in order to use them in any further offers and activities. oTook the initiative to design a new database program for the Geo Marketing team to store the unified and accurate data.

SyriatelProcurement & Operations Specialist

Mar. 2008 - Mar. 2009AleppoObjectives: *Negotiate the setting up of new sites and advertising panels in public and private sectors and resolve external obstacles while installing. *Follow, facilitate, and obtain approvals from all kinds of public and private sector entities, and handle all SYRIATEL departments’ requests regarding governmental relations. *Establish transparent relationships with the public and private sectors in order to overcome and facilitate routine procedures. Achievements: oWorked with a newly established team to reorganize the work process at Northern, Central and Eastern provinces in a very short period and renegotiate with all private and public sectors to reduce the overall sites’ rents by more than 60% and achieved savings for more than USD 30 million over coming 10 years. oTook the initiative to recheck all previous payments to electricity establishment in the Northern Region, and was successful to retrieve over USD 50,000 lost/wrong payments. oReorganized business relations with many public and private establishments and rebuilt successful, strong relationships based on a mutually beneficial approach

SyriatelSales Key Account Manager

Sep. 2005 - Mar. 2008AleppoObjectives: *Ensure availability of SYRIATEL products to sub-dealers and maintain the visibility of SYRIATEL’s brand. *Support the increase of sub-dealers’ sales and market share, and achieve sales target per assigned area. *Plan monthly roadmap to visit sub-dealers and conduct visits on a daily basis. *Propose new sub-dealers after evaluating candidate shop performances and locations and coordinate between sub-dealers and main dealers in order to resolve daily issues. Achievements: oLeveraged my own Customer Service background and good product knowledge to understand and solve sub-dealers’ daily problems, and to provide them with accurate product related information which increased the overall satisfaction and gained us market share over competitor in the areas under my responsibility. At the end of 2 years I was able to achieve 55% market share and over 120% of assigned sales target.

SyriatelSales & Customer Service Specialist

Apr. 2004 - Sep. 2005AleppoObjectives: *Collect payments, provide all kind of services to customers, and contribute to the enhancement of customer satisfaction. *Promote and sell new lines, products and value-added services. *Prepare, archive and send daily financial reports to the Finance Department. Achievements: oIn recognition to my good efforts shown at work I nominated by POS management to represent the company in the first IPO (Initial Public Offering) and was successful at selling over 15,000 shares for more than USD 120,000.

ComputechSales & Customer Service Specialist ( Retail )

Sep. 1998 - Mar. 2004Aleppo, Syria* Promote & sell consumer electronic products (TV, Audio-Video, Sound systems, PC, Car Audio, etc...) * Assist the customers by understanding their needs and proposing the most suitable products. * Visual merchandising. * Provide daily Sales reports to floor supervisor & manager.