IMPACT Inc.Executive Director
Jan. 2005IMPACT, INC., a non-government social media enterprise organization, is envisioned and committed to pursue advocacy and assist organizations, SMEs, communities and enterprises in the effective implementation of Information, Education and Communication (IEC) campaigns, Brand story tellling, Social marketing, Social media marketing, Content marketing, PR and Social development initiatives/projects utilizing popular and effective media channels and formats for a well-informed, educated and progressive nation. Our core is composed of mass media and creative communication practitioners as well as management consultants and researchers. IMPACT collaborates with a wide array of Marketing, Advertising, Management and creative media practitioners, contract service providers, affiliate consultants and organizations. Our expertise is using popular media for Marketing communication and advocacy, such as producing various presentation formats like Brand stories, documentary, feature film, infomercials, video magazines and short films, tele-dramas whereby mixing information with entertainment to reach out target audience and effectively communicate and advocate for a cause or express a viewpoint. We believe information and educational media should be engaging and entertaining, as well as informative. People need to remember the information conveyed, and they can only do so if the program offers some sense of memory recall - something that sticks in folks' minds or with an emotionally moving presentation. Because, we see a world where all people have access to information and education to be able to make important sound decisions. A world where everyone – individuals, organizations, business, government – works together to create opportunities and achieve progress. A world where the power of social marketing and communication is harnessed to bring us to a better place - a better world.