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Work Background
Dovetail Digital Solutions Founder
Apr. 2024Boston, Massachusetts, United StatesAs the founder of Dovetail Digital Solutions, I specialize in helping SMBs recognize growth opportunities and achieve them via PPC Campaigns, Social Campaigns, SEO/Blog Writing, Website Copy and Design and Video. Whether you're a brand new business that is looking to find their voice and establish their branding, a start up looking to optimize growth from early stages or a well established business needed a bump in leads and sales, Dovetail will transform and streamline your marketing, sales and communication strategies.
Vytal VP of Marketing
Jul. 2023 - Nov. 2024•Execute on marketing strategy in paid, owned and earned channels •Hire and manage a host of outside vendors to complete web development, copywriting, ads, design, video, SEO and branded merchandise needs
•Content and creative for email, social, web and SEO
•KPI reporting and campaign optimization •Use of Google Suite, Canva, Hubspot, Wordpress, Linkedin Campaign Manager
•Report directly to CMO
Butterknife Executive Producer
Jun. 2019 - May. 2023•From its inception; establish, grow and maintain a successful video production business with a focus in construction, sports and finance clientele
•Key role in creative development of videos from pre production through production and post production including conducting on site interviews •Pre planning and on site producing extended filming and photography trips across the US for teams of people
•Client facing and internal communications
•Project management, strategy and execution of up to 10 large projects for multiple clients concurrently
•Hiring, managing and overseeing teams of videographers, photographers, editors, illustrators, animators, audio engineers and paid talent
•Copy writing for story lines, pitch decks, brand voice and internal communications
How I Met My DogManager of Digital Marketing
Jan. 2016 - Dec. 2019•Create and execute campaigns, manage social media platforms and build on How I Met My Dog’s paid and organic media e.g. Facebook, Instagram, Pinterest, LinkedIn, Paid Search and Email for algorithm based custom dog-human matching and adoption company
• Data Management and Reporting using Google Analytics, Adwords, Excel and Data Studio programs
• Write, publish and maintain How I Met My Dog's Blog using Craft CMS
• Build, maintain and nurture affiliate marketing relationships and partnerships • Recruit shelters/rescues to use How I Met My Dog’s web service
Lafayette College Panhellenic CouncilExecutive Vice President
Nov. 2015 - Nov. 2016
Axel Sondhof, DVMVeterinary Assistant
Jul. 2015 - Aug. 2015Working as a veterinary extern and assistant on the Saratoga Racetrack and the surrounding area. Hands on work with X-ray, sonogram, teeth floats, hoof care, IV fluids, vaccinations etc. As well as thorough knowledge of DVM software.
Delta GammaVP Programming
Nov. 2014 - Nov. 2015Lafayette CollegeProvides positive and balanced programming that is both enjoyable and informative for the chapter. Member of the Chapter Management board. Uses creativity and time management to organize Sisterhood retreats, Founder's Day, semester calendar and sisterhood events that fulfill national standards of requirement. Assistant to the President.
Lafayette CollegeAthletic Communications Correspondant
Sep. 2013 - Sep. 2015As a correspondant for Lafayette College athletics I film games that are live streaming feeds for the Patriot League network, voice over go leopards.com sports updates and interview coaches throughout their seasons.
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