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Work Background
NovartisAssoc. Director DDIT US&I Tech Prod CRM
Jun. 2024México
HaleonDigital & Tech Head Mexico
Jul. 2022 - Mar. 2024Ciudad de México, MéxicoResponsible for the provision of Digital & Tech products adoption, IT delivery, digital transformation, and innovation Provide consultation to Consumer Healthcare stakeholders on Digital & Tech investments and value-add activities to identify markets tactics in alignment and support of BU strategic initiatives. Also, the main activities I perform are:
- Work closely with the Consumer Healthcare market commercial, QSC and R&D departments to understand and ensure market requirements, expectations and opportunities are identified, prioritized and align to CH Digital & Tech Strategies.
- Drive data & analytics agenda and manage digital initiatives.
- Work with CH Digital & Tech Global Team and manage, plan and bring harmonization across Global Digital & Tech systems and platforms to ensure the successful and on-time deployment for all Digital & Tech projects within market.
- Ensure Digital & Tech budget and funding is clearly defined to request endorsement by all stakeholders at the right level. During this time I have worked on all the Tech activities for a Joint Venture with Pfizer and the creation of the New company due to the separation between GSK and Haleon.
GSKConsumer Healthcare Tech Manager
Nov. 2018 - Aug. 2022Ciudad de MéxicoAccountable to drive the alignment of business & Tech strategy locally and globally, by exploiting external business trends and IT trends. Responsible to proactively recommend, propose and deliver business solutions, utilizing resources internal & external at global level. Facilitator to design and optimize processes. Drive innovation by utilizing technology & digital asset & participate cross-functional, strategic initiatives and projects. This includes implementation Marketing & Sales solutions likr Business Intelligence tool (PowerBi) to manage Sellin & sellout data, Reengineering on the administration process of Veeva CRM and electronic invoicing process. Responsible to help the business in this digital transition through change management strategies and activities.
BayerIT Business Partner Mngr for CH & CPL
Apr. 2017 - Nov. 2018Ciudad de México y alrededores, MéxicoResponsible to act as primary contact for the respective business area and drives business relationship to provides strategic, tactical and operational advice to Consumer Health division and Platform functions (enable functions like O2C, HR, Finance, Legal, etc.). Also actively participate to shape the local IT strategy from the divisional perspective, following the guidance and ensuring alignment with global organization. Maintains external perspective, measure and articulate IT trends, competitor insights and innovations that drive business value. Collaborate with subject matter experts from other IT functions to manage IT investments and IT project portfolio with strategic business priorities in full alignment with global business partners and divisional stakeholders with key stakeholders. This includes implementation of initiatives like CRM, Digital Marketing, eCommerce, Data Management as an Asset, Business Process optimization.
AstraZenecaSenior IT Business Partner
Nov. 2015 - Apr. 2017Mexico City Area, MexicoResponsible to implement IT demands and projects for the commercial & medical areas in order to proactively support and deliver tools that are in line with strategy, evolving business needs and priorities cross company. Consultant to the business to identify, simplify, recommend and implement innovative process, services and system solutions ensuring cost-effectiveness.
Boehringer IngelheimRegional IT CRM Business Partner
Jul. 2014 - Nov. 2015Responsible for the project management activities and business consulting in the Veeva CRM implementation for Argentina, Colombia, Brazil & Mexico. Manage the demands and change control analysis to improve the sales processes and also align priorities with the business function and the global objectives. Drive a level of harmonization and integration of the processes and application landscape for the Marketing function, in full consistency with the overall Enterprise Architecture.
Boehringer IngelheimIS Business Consultant Marketing, sales and medicine
Oct. 2010 - Jul. 2014Manage local projects, Demand and Application landscape for PM and CHC including Business Intelligence tools.
Engaging and acting as the business partner in the Marketing & Sales organization to drive global initiatives to replace core systems with new and emerging technologies.
Boehringer IngelheimBusiness Intelligence Project Leader
Jan. 2010 - Oct. 2010Responsible for the definition, design and implementation of complete Business Intelligence solutions for Marketing, Controlling & Purchasing departments. Decision making process was improved for all levels of management reducing 60% of manual work and increasing reliability providing one version of the truth.
Boehringer IngelheimBusiness Process Optimization
Jun. 2009 - Jan. 2010As is and To Be analysis for a new product request process using the Six Sigma methodologies to implement an automated workflow that help to track the information and communication between Marketing, Sales, Medical Affairs & Production. There was a time reduction of 50% for each request and all the information it’s now stored in the system avoiding mails, chats and verbal conversation that nobody records.
Boehringer IngelheimInformation systems Trainee
Apr. 2009 - Oct. 2009Support Project leads documentation regarding Project Lifecycle systems related to the Marketing & Sales Department successfully supporting an internal audit.
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