Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Como International ClubVolunteer
Jun. 2019 - Jul. 2023Italy, ComoThe Como International Club (CIC) was founded over 50 years ago and welcomes women of all nationalities in Como, Italy and the surrounding areas. The CIC aims to promote international friendships through social events and an array of cultural activities in and around Lake Como.
AXIOS Consulting GmbHMarketing & Communications Consultant
Jan. 2018Frankfurt Rhine-Main Metropolitan AreaCommunication and marketing strategies
BH AirportHead of Marketing & Advertising
Aug. 2014 - Oct. 2017Belo Horizonte e Região, BrasilPlanning and launching of marketing actions in one of the biggest private airports in Brazil, concession of CCR Group, Zurich Airport and Infraero. Participation in the implementation of innovative projects, unique in Brazil to differentiate the airport brand, such as Sense of Place concept Praça Mineira, and kids Jet.
Active collaboration to increase the passengers satisfaction with creation and deployment of cultural projects such as Light & Music Festival, concerts at the airport and arts exhibitions. Dissemination of the Customer Journey concept In all sectors of the company.
Commercial management of the advertising media spaces.
Orguel GroupMarketing Manager
Oct. 2013 - Jul. 2014Belo Horizonte e Região, BrasilManagement of the structuring process of communication policies in the social networks such as e-commerce site, APP and Google sponsored links.
Deployment of CRM and customer management policies, with the use of Marketing Intelligence tools.
Strategic analysis of the product range portfolio and market trends, developing actions to increase sales of products with higher added value according to strategic plans
Leadership in the restructuring process of the company distribution network, with evaluation of the return on sales and income from branch offices around the country.
Management of partnerships, donations and sponsorships of events, with administration of the funds of incentive laws, focusing on the enhance of cultural, social and brand awareness by narrowing interests and technical, social, market and political interfaces.
Petronas Lubricants InternationalMarketing Manager
Jan. 2000 - Dec. 2013Belo Horizonte Area, BrazilPlanning and Management of Marketing and Communications, through the preparation of the Annual Plan and management of US$ 7 million / year budget.
Management of direct and indirect teams, acting in the formation of high performance teams and professional empowerment.
Developing and managing initiatives focused on increasing the market share of the company, leading the segment in Brazil.
Member of Global Marketing and Communications Committee, acting as leader and participant in projects of senior management of North America, Latin America, Europe, Asia and Africa.
Corporate identity management, responsible for transition of the company identity in Latin America, adapting to the global standard.
Launch of global products and brands in Brazil and Latin America, through the nationalization project management / adequacy to Brazilian standards.
Organization of the worldwide Petronas CEO "Town Hall meeting" in Brazil, interfacing with public relations, press and internal stakeholders.
Planning of marketing activities together with automakers and spare parts manufacturers, seeking expansion of sales channels and higher customer retention.
Definition and implementation of marketing strategies along the importers / distributors to achieve market expansion.
Development of strategies for aftersales with Fiat Group companies to increase volumes and revenue of original lubricants in those channels.
Intelligence Consultoria EmpresarialCoordenadora de Marketing
Feb. 1999 - Jul. 2000Belo HorizonteConsultoria em Marketing para grandes clientes.
Coordenação da área de Marketing em instituição de saúde de iniciativa privada.
Implantação da nova marca e nova cultura organizacional.
Desenvolvimento de ações de marketing contemplando vários itens do mix, como publicidade e propaganda, relações públicas e assessoria de imprensa.
Implantação de pesquisa de satisfação junto aos clientes, com análises estatísticas e definição de ações de melhoria junto aos demais departamentos.
Patrocínios culturais para divulgação da instituição junto ao seu principal público alvo.
Nutrir Produtos Alimentícios S/AGerente de Administração Comercial
Jan. 1997 - Dec. 1999Belo HorizonteImplantação do departamento de call center e telemarketing junto à diretoria comercial.
Gestão de televendas, com recuperação de clientes inativos e aumento no faturamento em nível nacional.
Implantação do CRM – Customer Relationship Management, obtendo aumento da retenção de clientes, e evitando migração para a concorrência.
Desenvolvimento de campanhas de incentivo à equipe de vendas.
Implantação e coordenação de pesquisa de mercado via telemarketing.
Intch is a Professional Networking App for the Future of WorkSee more people like Andrea on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1480213 people
15
Sr. Sales Specialist / IT Sales Consultant
36
General Manager @ Menikmati Distribution
15
Business Development Manager @ Sparkassen Finanzgruppe
269483 people
15
Sr. Sales Specialist / IT Sales Consultant
15
Business Development Manager @ Sparkassen Finanzgruppe
37
High Profile Marketeer @ com.Pass