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Work Background
FISHead of UX in Capital Markets, Senior Director of UX
Feb. 2025 - Jul. 2025Architected and led the Product Experience Strategy aligned with Enterprise Agility transformation in 10+ Value Streams Enabled first ever Design Thinking Training Programs and Community of Practice in Capital Markets (grew 325% in the first year) Enabled first ever recurring Customer User Research Programs to bring clients closer to informing solutions by capturing 400+ insights from decision makers and product users in the first year alone across NA and EMEA Optimized and aligned Product Designers, UX Managers, User Researchers, UX Strategists across 14+ products in 3 lines of business to leverage real world insights to inform product strategy, improve quality & deliver on customer and business outcomes. Centralized UX team members to single reporting structure to improve design governance, upskilling paths, delivery, clear career growth paths, community, results visibility Promoted outcomes across supported products through reductions in personas time on task (avg <45%), steps to complete J2BD (avg <54%), decrease time in onboarding learnability (avg <62%), monitoring increases in SME/Customer confidence scoring (target 8.0+), OSAT improvements (>.5 annually), reduction in prototypes delivery times (<50% first year) Facilitated 100+ Design Thinking sessions onsite and virtually to drive various business transformation initiatives inclusive of product strategy, improved service delivery, human-centric AI, creating organizational OKRs, ops improvements, architecture modernization, automation, data platform, dashboards, customer co-creation Increased visibility of various product and innovation initiatives through bi-monthly email newsletter, MS Teams channels, Sharepoint Site, Leadership forums Partnered directly with Sales, Pre-sales, Product, Technology executive leadership (L4-L7) to build relationships, guide product roadmaps and strategic initiatives Speaker at the 2025 FIS Emerald Conference
FISSenior Director of UX, Lending
Apr. 2023 - Feb. 2025
Reason BeingsHead of Design, Chief Experience Officer
Jun. 2021Recognized an underserved market opportunity for strategic design and business consulting among SMBs in commercial interiors, manufacturing, technology, healthcare, and food & beverage sectors—developed tailored solutions to address growth, differentiation, and market expansion challenges. Advised Chime Contract, an emerging commercial interiors start-up, on brand strategy and digital presence—driving a 300% revenue increase within three years. Scaled the manufacturer representation portfolio from 5 to 18, expanded headcount from 1 to 6, and grew southeastern US regional coverage from 1 to 5 states—positioning the company as a disruptive player in a mature market. Partnered with the Modsilver executive team to reshape their brand and go-to-market strategy for North American expansion. Delivered an 18-month strategic growth roadmap, led brand repositioning efforts, orchestrated customer discovery, digital marketing, and sales collateral revamp—resulting in increased market visibility and a measurable rise in qualified sales leads.
FinastraService Design Director
Oct. 2020 - Feb. 2023Led Finastra's service design transformation, introducing new models for Fintech platform and data product experiences, increasing partner & customer visibility and driving a 30% increase in partnership onboarding Facilitated Design Thinking to align Subject Matter Experts in 16+ functions across multiple regions to identify critical moments and lead the design of new service models for improving the end-to-end experience of the FusionFabric.cloud Fintech app platform and data products Facilitated Finastra's largest-ever hybrid Design Thinking session with 3,500+ participants contributing ideas globally to support platform innovation Led the redesign of the FusionStore properties with focus on optimizing the Buyer, Producer and IT Admin experience through engaging decision making and self-service models, and integration of analytics to monitor content strategy and identified key conversion points Sponsored and led user research activities including customer interviews, remote & in-person user-testing to empathize with various target audiences and stakeholders internal and external to the organization & guide product decision making Co-driver for company-wide Design Thinking training curriculum along with lead facilitator on key internal and external customer facing innovation initiatives Developed strategic partnerships and weekly collaboration with cross-functional teams in London, Paris, Bucharest, Dubai, Bangalore, Toronto Key lead presenting design strategies and result updates for new initiatives to key stakeholders and executive leadership team Keynote speaker at 2022 UX Vista Summit Speaker at the 2023 Finastra TechCon Conference in Bangalore, IN Kickstarted launching first-ever TheyDo.io journey management approach for human-centric product leadership prioritization
NCR CorporationUX Design Director, Experience Design Team at NCR Corporation
Jul. 2015 - Jan. 2020Directed products across seven global regions with a team of 25, including Product Designers, User Researchers, UX Architects, Content Strategists, & Service Designers residing in Atlanta, GA; Ra’anana, Israel; Prague, CZ; Hyderabad, India, and Orlando, FL. Guided design strategies for enterprise product offerings and managed projects with Product and Engineering Leadership Performed consulting work in Seattle, Montreal, Toronto, Saudi Arabia, and Dubai, nurtured customer relationships and developed design strategies and direction contributing to winning international design engagements supporting $33M+ in software sales Architected the design strategy for a Core POS product allowing shareable UX patterns across multiple configurations optimized for key business segments in Food, Drug, Mass Merchandising, Small Business, Convenience & Fuel and Quick Service Restaurant Partnered with Senior Director of UX and peer leads in expanding and developing a team from 12 to 75+ over three years, and generated training to assist with onboarding Catalyst & lead on Small Business Product Vision Effort leveraging customer behavior and emerging segments to drive insights on improving foundational elements contributing to elevating the end-to-end user experience & collaborated with Senior Product team on roadmap creation for 4-phased releases in 2020 Reached a focused minimum viable product (MVP) to present to potential target audiences to determine validity of the efforts thus transforming into a testable proof-of-concept to determine investment into a full product in 3-months compared to previous 10-months Evangelized Design Thinking adoption, facilitation, and training for customers and internal product teams Influenced creative process improvements for multi-team, agile environments reducing error and time to delivery
NCR CorporationCreative Director of UX/UI, Experience Design Team
Jul. 2012 - Jul. 2015Senior lead for a talented team of UX architects and UI Designers on omni channel projects for internal product teams and big client brands across various lines of business around the globe. NCR offers 100's of software solutions for restaurants, airlines, banks, hotels, stadiums...consumer facing and employee facing. Our team is working everyday to reduce friction & make the overall customer experience more efficient and pleasurable to use.
MindCometVP of Creative
Jan. 2011 - Oct. 2011Leading digital interactive agency based in Central Florida innovating for clients in the United States, Germany, Denmark, and Holland. Core services included consulting, online branding, research, design, multimedia, development, email marketing, social media, and mobile. Between 2010-2012, led the digital experience & design strategy for Seaworld Parks and Entertainment inclusive of corporate channels and 12 theme parks nationwide reflecting the true immersive experience of the physical park across digital channels.
MindCometCreative Director
Apr. 2008 - Jan. 2011
MindCometArt Director
Aug. 2007 - Apr. 2008
FDG {creative} - now PRISMATICDirector of Interactive
Mar. 2004 - Aug. 2007Designed and contributed to concept for projects in multiple mediums including: print, interactive/web, motion/video, id/branding, advertising and signage. Led concept, production, development, and optimization of all interactive projects, managed external vendors, interviewed and hired interns, designers, and vendors, made recommendations and purchases for hardware and software, pitched concepts and provided strategy that led to the success of multiple projects for clients which included Bank of America, Coldwell Banker, and Harcourt.
WEFS TV Eastern Florida State College (Formerly WBCC TV)Interactive Director
Aug. 2002 - Mar. 2004PBS affiliate tv-station, designed on-air branding packages, commercials, promotions, created graphics for on-air programming, designed and developed e-learning tools and courses, redesigned and launched tv station and institution websites, art directed video and photo shoots, hired and managed designers and interns, purchased and suggested technology and software, spoke at e-learning seminars and technology conferences.
Fullsail UniversityInstructor
Feb. 2001 - Oct. 2001Worked part-time as web design instructor for students on the Digital Media track.
WitnessMediaOwner, Head of Design
Mar. 1999 - Oct. 2020Leading design teams and generating powerful end-to-end user experiences.
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