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Network Power<100 people
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Startup Founder
💸100%
Marketing
✨100%
Business Owner
Geos
🇨🇴100%
Colombia
Work Background
RAI CommunicationsFounder & Creative Director
Dec. 2025Founder of RAI Communications, a strategic communications consultancy focused on mining and complex industrial environments.
I support organizations in transforming technical content into clear, business-aligned communication that connects with key stakeholders.
My work integrates strategy, narrative and execution to ensure messages drive understanding, alignment and impact.
I design and lead communication strategies, campaigns and audiovisual solutions tailored to each challenge.
With strong experience in the mining sector, I bring deep contextual understanding and strategic thinking.
Focused on solving real communication challenges—not just producing content.
BHPSpecialist Services & Communications, SSPP, Escondida
Mar. 2021 - Mar. 2025Responsible for leading the strategic communication of key milestones within the People Services area at Minera Escondida, ensuring their effective dissemination through the company’s internal channels. Additionally, responsible for overseeing the operational efficiency, safety, and quality of camp services, promoting employee well-being in line with BHP’s operational excellence standards.
BHPCommunications Specialist - Integration - Minerals Americas Projects
Aug. 2019 - Mar. 2021I lead the design and implementation of comprehensive internal communication strategies for the VP Projects team at Minerals Americas (BHP), aimed at connecting teams, showcasing their value contributions, and strengthening a sense of belonging within the BHP community. I foster a culture of collaboration and learning by facilitating the exchange of experiences and best practices across projects and areas.
BHPCommunications Specialist - SGO Project (Minera Spence)
Jul. 2017 - Jul. 2019The Spence Growth Option (SGO) project aims to extend the lifespan of Spence Mine by more than 50 years, through the construction of a sulphide concentrator plant and a desalination plant, located in the Sierra Gorda district.
I led the project’s internal communications strategy, focused on reinforcing safety, organizational culture, and productivity. I developed and implemented key messages for multidisciplinary teams across multiple contractor companies, fostering integration and timely information flow.
These communications, built on a strategic approach to leadership, effective communication, and change management, went beyond the local scope and were shared as best practices across other BHP operations and global assets.
CicloRecreoVía de GeomásEncargada de Comunicaciones
Jan. 2015 - Jul. 2017“CicloRecreoVía” / “Open Streets” is a nationwide initiative with strong citizen participation that opens up main streets and avenues, returning neighborhoods and public spaces to the community. It takes place every Sunday of the year from 9:00 a.m. to 2:00 p.m. across seven districts in Santiago and in Antofagasta.
Key responsibilities:
Led, planned, managed, and executed large-scale strategic communication initiatives
Managed partnerships with organizations, NGOs, educational institutions, and media outlets
Served as Community Manager and Content Editor, planning and executing social media positioning strategies
Managed press relations across mass and niche media, both nationally and internationally
Handled public relations with government authorities and municipalities
Organized and delivered talks on CicloRecreoVía in schools, including underserved communities
Provided creative direction to photographers, designers, and journalists
Managed participation in fairs and festivals
Momoto Café ChileConsultor de Comunicaciones
Jun. 2014 - Mar. 2017As a Communications Consultant, I led the communications management and strategic partnerships for the coffee project Momoto Café (a Mexican product) from its inception, positioning its concept and value as an organic and environmentally sustainable brand in the local market.
Achievements:
Led the creative direction of the website and social media, working closely with advertisers and graphic designers to develop a strong identity, clear messaging, and optimal usability, delivering a unique experience for users and customers
Secured strategic Chilean partners aligned with the company’s vision, incorporating “Reforestemos Patagonia” Foundation and GreenCode App (Green Start-Up award winners), strengthening and amplifying the project’s sustainability message through joint communication efforts
Work and Holiday AustraliaLearning and life experience
Dec. 2012 - Jun. 2014AustraliaI decided to travel to this country to work, learn and experience life and meet different cultures. I lived in Sidney, Tasmania, Perth, Freemantle, Rottnest Island, Melbourne, and Gold Coast. I teached spanish to people from England, Israel, Canadá and Australia. After that, I travelled through Europe for 2-3 months.
Marinetti Packaging S.A.Encargada de Comunicaciones Internas y Externas
Mar. 2011 - Jul. 2012ChileMM Packaging Marinetti, a leading packaging company in Chile and South America.
Responsibilities:
Managed, coordinated, and executed internal and external communications, sustainable marketing initiatives, and PR activities for both clients and employees, in close collaboration with HR
Started as a Marketing Assistant and was promoted within less than a year to Head of Internal and External Communications
Key achievements:
Led corporate communications following the company’s merger with its Austrian counterpart
Directed the complete redesign of the corporate website, ensuring it reflected the company’s transition toward a more sustainable value chain
Developed and enhanced internal and external communications across multiple channels (intranet, notice boards, email, and internal TV)
Designed communication campaigns in support of HR to promote cross-functional engagement and recognize employee contributions in identifying process improvements, ultimately boosting productivity
Work and Holiday New ZealandLife and learning experience
Nov. 2009 - Nov. 2010New ZealandI decided to travel to this country to work, learn and experience life and meet different cultures. I lived in Auckland, Gisborne,Te puke, Papamoa, and Wellington. After that, I travelled through South East Asia for one month. It was, for sure, one of the best life decisions I had ever made.
SALOEditora
Mar. 2008 - Nov. 2009Responsible for historical research on ancestral cultures for each edition of Mitos y Leyendas, one of the most popular collectible card games (TCGs) in Latin America. I was also in charge of creating and editing epic lore, as well as translating and developing English content for various editorial projects involving international licenses.
Achievements:
Developed over 10 strategy game editions, accurately portraying ancient civilizations and historical events such as “Persians vs. Spartans,” “Vikings,” “Origins” (Selk’nam culture), “Exodus,” and “A.C.”, as well as key historical themes like Mexico’s “Insurgents,” World War I, and “Conquest,” among others
Contributed to creating an engaging learning experience that allowed users to expand their historical knowledge through gameplay
Aconcagua Cine TvPeriodista y Asistente de Producción
Apr. 2007 - Feb. 2008Journalist and Production Assistant at Aconcagua Cine TV, where I worked in research, production, and website management. I also served as a Film Project Coordinator, overseeing national and international projects.
Giga Marketing MediaPeriodista
Jan. 2006 - Dec. 2006Working at this company gave me the opportunity to gain exposure to the world of advertising and public relations. At GIGA Marketing Media, I was responsible for managing content across the websites of the important brands Cachantún, Cachantún Más, and Porvenir.
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