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Work Background
Consumer and Marketing Insights Specialist
UncoverConsumer and Marketing Insights Specialist
Apr. 2025São Paulo, Brazil
Data Science and Consumer Insights Squad Lead
IpirangaData Science and Consumer Insights Squad Lead
Apr. 2023 - Apr. 2025- Led multidisciplinary teams (data scientists, data analysts, and IT professionals) to generate strategic insights and identify business opportunities within the fuel market. - Managed the definition and execution of the analytical pipeline using the SCRUM methodology to optimize workflows and project delivery. - Played a key role in fostering a data-driven culture at Ipiranga, enabling data-informed decision-making and strategic business development. - Partnered with marketing, product, and sales teams to ensure insights were seamlessly integrated into business strategies and decision-making processes. - Translated complex analytical insights into actionable recommendations for business teams and senior leadership, enhancing the applicability and impact of data-driven studies. - Contributed to the development of targeted communication strategies, optimizing the sales funnel to drive product upselling and revenue growth. - Led the creation of marketing campaigns in collaboration with internal teams and agencies, leveraging data-driven segmentation and activation strategies to improve customer retention. - Conducted in-depth analysis of products such as KMV and Abastece Aí, identifying optimal activation mechanics and evaluating customer lifetime value (LTV) to enhance retention and profitability. - Designed and managed customer satisfaction surveys, including NPS for B2B and B2C segments, providing data-driven insights to strengthen customer engagement strategies.
Senior Data Analyst
IpirangaSenior Data Analyst
Mar. 2022 - Apr. 2023São Paulo, Brazil
Senior Market Intelligence Analyst
NestléSenior Market Intelligence Analyst
Feb. 2021 - Mar. 2022São Paulo, Brazil- Conducted in-depth monthly and weekly performance analyses to support strategic decision-making in senior sales management forums. - Led the development and validation of internal Power BI dashboards, integrating data from third-party providers such as Nielsen and Scanntech to enhance data accuracy and insights. - Drove the analytical development of the team by fostering a deeper understanding of business concepts, refining analytical methodologies and strengthening data integration across multiple sources.
Pl Account Executive
NielsenIQPl Account Executive
Sep. 2019 - Jan. 2021Cotia, SP, Brazil- Managed client servicing by providing data and analytical solutions, overseeing the entire process from the initial briefing to report development and result presentation. - Structured analyses to deliver strategic insights in response to client inquiries, integrating Nielsen methodologies (Innovation, Execution, Shopper, and Pricing) with FMCG industry data and market trends. - Strengthened client relationships by developing a deep understanding of their business models and acting as a strategic partner across multiple functions, including Marketing and Trade Marketing.
Junior Market Research Analyst
Provokers BrasilJunior Market Research Analyst
Nov. 2016 - Aug. 2019São Paulo, Brazil- Managed direct client relationships and communication. - Developed and presented commercial proposals. - Assisted in project management and coordination. - Supported the planning of qualitative and quantitative fieldwork (both online and offline). - Prepared high-quality presentations and reports in PowerPoint. - Analyzed and interpreted results to provide actionable insights.
Sales Analyst
@MediaPostSales Analyst
Nov. 2015 - May. 2016São Paulo, Brazil- Identifying and targeting potential clients. - Designing and developing new service packages and solutions. - Creating executive-level case presentation materials for senior leadership.
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