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Work Background
UncoverConsumer and Marketing Insights Specialist
Apr. 2025São Paulo, Brazil
IpirangaData Science and Consumer Insights Squad Lead
Apr. 2023 - Apr. 2025- Led multidisciplinary teams (data scientists, data analysts, and IT professionals) to generate strategic insights and identify business opportunities within the fuel market.
- Managed the definition and execution of the analytical pipeline using the SCRUM methodology to optimize workflows and project delivery.
- Played a key role in fostering a data-driven culture at Ipiranga, enabling data-informed decision-making and strategic business development.
- Partnered with marketing, product, and sales teams to ensure insights were seamlessly integrated into business strategies and decision-making processes.
- Translated complex analytical insights into actionable recommendations for business teams and senior leadership, enhancing the applicability and impact of data-driven studies.
- Contributed to the development of targeted communication strategies, optimizing the sales funnel to drive product upselling and revenue growth.
- Led the creation of marketing campaigns in collaboration with internal teams and agencies, leveraging data-driven segmentation and activation strategies to improve customer retention.
- Conducted in-depth analysis of products such as KMV and Abastece Aí, identifying optimal activation mechanics and evaluating customer lifetime value (LTV) to enhance retention and profitability.
- Designed and managed customer satisfaction surveys, including NPS for B2B and B2C segments, providing data-driven insights to strengthen customer engagement strategies.
IpirangaSenior Data Analyst
Mar. 2022 - Apr. 2023São Paulo, Brazil
NestléSenior Market Intelligence Analyst
Feb. 2021 - Mar. 2022São Paulo, Brazil- Conducted in-depth monthly and weekly performance analyses to support strategic decision-making in senior sales management forums.
- Led the development and validation of internal Power BI dashboards, integrating data from third-party providers such as Nielsen and Scanntech to enhance data accuracy and insights.
- Drove the analytical development of the team by fostering a deeper understanding of business concepts, refining analytical methodologies and strengthening data integration across multiple sources.
NielsenIQPl Account Executive
Sep. 2019 - Jan. 2021Cotia, SP, Brazil- Managed client servicing by providing data and analytical solutions, overseeing the entire process from the initial briefing to report development and result presentation.
- Structured analyses to deliver strategic insights in response to client inquiries, integrating Nielsen methodologies (Innovation, Execution, Shopper, and Pricing) with FMCG industry data and market trends.
- Strengthened client relationships by developing a deep understanding of their business models and acting as a strategic partner across multiple functions, including Marketing and Trade Marketing.
Provokers BrasilJunior Market Research Analyst
Nov. 2016 - Aug. 2019São Paulo, Brazil- Managed direct client relationships and communication.
- Developed and presented commercial proposals.
- Assisted in project management and coordination.
- Supported the planning of qualitative and quantitative fieldwork (both online and offline).
- Prepared high-quality presentations and reports in PowerPoint.
- Analyzed and interpreted results to provide actionable insights.
@MediaPostSales Analyst
Nov. 2015 - May. 2016São Paulo, Brazil- Identifying and targeting potential clients.
- Designing and developing new service packages and solutions.
- Creating executive-level case presentation materials for senior leadership.
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