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Work Background
Non ProfitExecutive
Oct. 2025Grand Rapids, Michigan, United States
Mel Trotter MinistriesChief Advancment Officer
Aug. 2025 - Oct. 2025United States• Directed a cross-functional team of 12 in development and operations, enhancing organizational performance. • Championed best-practice systems in marketing, communications, and donor development. • Led a major rebranding initiative to revitalize outreach efforts for Mel Trotter Ministries. • Contributed to high-level strategic planning as a member of the senior executive team.
WCSG RadioAVP & General Manager of WCSG
May. 2025 - Aug. 2025I drove significant organizational transformation at WCSG Radio, focusing on enhancing audience engagement and donor growth. • Restructured development and marketing departments to unify donor communications and improve stewardship. • Activated data-informed growth strategies, leading to record-breaking fundraising outcomes. • Launched innovative digital initiatives, expanding the station's reach and connecting with new demographics.
WCSG BroadcastExecutive Director
Nov. 2021 - Aug. 2025Grand Rapids Metropolitan Area• Led the nonprofit organization and fundraising functions for a Christian radio station with live radio and streaming broadcasts. • Responsibilities included: strategy development, systems process improvements, strategic growth planning, collaboration, content building and development, marketing, promotions, fundraising, major donor gifts, best practices, budget, project management, plus supervised a team of 30.
• Built relationships with major donors that increased their donations by 45%.
• Created cohesive content providing consistent communications, storytelling, and messaging and improved brand awareness. • Drive the vision, mission, and values of the organization.
WCSG BroadcastDirector Of Development
Mar. 2019 - Nov. 2021Grand Rapids, MI• Led the fundraising efforts for individual donor development.
• Contributed to the completion of the fundraising for a $5M capital campaign.
• Cultivated former donors to build relationships and readdress the value of supporting the mission of the organization and making new contributions.
• Headed the most successful bi-annual fundraisers. Created strategy, marketing campaigns, messaging, direct mail, advertising promotions, social media, and utilized entertainment artists to influences donations.
Milk and SawdustFounder and President
Jun. 2015 - Jan. 2018Ada, Michigan, United StatesEstablished a startup leading the marketing, operations, sales, and business development for a specialty antique furniture renovation company.
Wyant PhotographyFreelance Photographer – specializing weddings and portraits
Jul. 2003 - Aug. 2010Greater Grand Rapids, Michigan Area
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