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Work Background
Notre Dame Academy, LouisvilleRecruitment and Development Director
Feb. 2024Louisville, KY• Recruit and engage prospective families throughout the admissions cycle, from initial inquiry to acceptance/enrollment. • Increased enrollment by 5% in 2024, leading to the largest K-8 enrollment in the past 15 years.
• Organized and executed our major fundraising trivia night event, including securing auction items (20 baskets comprised of item donations from 40 community donors) and coordinating raffle ticket sales (3,400 sold), to engage donors and raise funds. Raised $45,000 for overall operational expenses.
• Develop marketing campaigns and execute special fundraising projects for school improvement goals, such as building expansion, in line with our mission and vision.
• Design all marketing materials to promote NDA and highlight the individual student and family experience.
• Engage the NDA community through sole management of social media accounts and weekly email blasts.
Holy Cross High School - Louisville, KYDirector of Enrollment and Marketing
Jul. 2020 - Jun. 2023Louisville, Kentucky, United StatesEnrollment Responsibilities
• Increased total enrollment 21% during tenure, from 206 (Fall 2020) to over 250 students (as of June 2023).
• Increased freshman class by over 37% (Fall 2020: 58 students; Fall 2023: 80+ students).
• Implemented a dedicated process for transfer students, which included reviewing transcripts, collaborating with administration, and leading transfer meetings for over 40 prospective transfer students/families during tenure.
• Planned and executed all recruitment events each year, including Open House, parent information nights, grade school visits, boys'/girls' activity nights, grade school athletic nights, shadow program, and High School Placement Test.
• Developed and executed consistent communication plans, including email/phone campaigns and individual outreach, to all prospective families.
• Counseled prospective families on the financial aid process and notified families of award amounts each spring.
• Advised and trained current student ambassadors to be effective representatives of Holy Cross during all interactions with prospective students. Marketing Responsibilities • Developed and executed a comprehensive social media strategy that aligns with the Holy Cross mission and strategic plan.
• Created and monitored all daily content and graphics for various social media platforms.
• Conceptualized and designed print and promotional materials, including brochures, postcards, digital advertisements, presentations, and newsletters for all institutional departments.
• Coordinated all photo and video shoots for all departments and collaborated with external photographer/videographer to ensure vision aligned with Holy Cross brand on every project.
• Ensured brand consistency and integrity in all marketing efforts by monitoring and protecting the Holy Cross brand.
Wiley Education ServicesDirector Of Enrollment
May. 2018 - Apr. 2020Louisville, Kentucky Area
• Oversight of daily enrollment operations and teams for 9 OPM partner institutions throughout tenure.
• Facilitated launch of 6 new clients (D’Youville, Concordia University Nebraska, Illinois College, Emmanuel College, Eastern Oregon University, Lindenwood University) throughout tenure.
• Increased King University online enrollment by 34% year-over-year from Fall 2018 to Fall 2019.
• Increased Concordia University Nebraska online enrollment by 63% year-over-year from Fall 2018 to Fall 2019.
• Responsible for driving 1,685 new student starts across division during 2019.
• Nurture client relationships and implement best practices in online enrollment to influence growth.
• Manage all stages of enrollment funnel and develop strategies and coaching to improve Enrollment Counselor performance and lead-to-start conversions.
• Focused analysis of lead flow and market strategies to maximize growth across partners and programs.
University of Texas at TylerSenior Coordinator, Office of Pre-College Programs
May. 2015 - May. 2018Tyler, TX• Formally established the PACE Program (Partners in Academic Concurrent Enrollment) in May 2015 to direct all University-related concurrent enrollment initiatives across Texas. Responsible for significant growth of both high school partnerships and dual-enrolled student population from two partnerships/247 students in Fall 2015 to 26 partnerships/741 students in Fall 2017. • Managed increase in participation from University academic departments from four departments in Fall 2015 to 10 departments in Fall 2017.
• Construct policies and procedures for the PACE Program in accordance with the Texas Higher Education Coordinating Board and University academic policies.
• Plan and execute professional development programs for academic departments and high school administrators annually to facilitate regular communication among disciplines.
• Coordinate credentialing of all high school instructors through academic departments in accordance with the Southern Association of Colleges and Schools accreditation standards.
• Collect and analyze data for dual enrollment population and manage assessment of the PACE Program.
• Directed software implementation for DualEnroll.com (customized dual enrollment software) with the goal to go paperless and improve efficiency of process for high school students, parents and administrators.
• Collaborate regularly with multiple academic departments, Enrollment Management, and Cashier’s Office to ensure ease of student enrollment and academic success in all courses.
• Plan and execute additional programmatic aspects to connect PACE students to UT Tyler and promote student success (i.e. online learning community, academic visits to campus, parent nights).
• Present regularly to prospective high school partners/administrators to promote benefits of participation in the PACE Program.
• Create and facilitate annual execution of Memorandums of Understanding between the University and high school affiliates.
The University of AlabamaRegional Recruiting Manager/ Regional Recruiter-Kentucky
Oct. 2011 - Apr. 2015Tuscaloosa, Alabama Area• Supervised staff of eight Regional Recruiters throughout the North Central and Midwest United States.
• Responsible for the recruitment of high school seniors throughout the state of Kentucky (based in Louisville).
• Analyzed recruitment data for the region and developed recruitment strategies to assist Regional Recruiters with increasing numbers of applicants, admitted students and committed students.
• Developed and implemented a communication plan for the Central Regional Recruiting Team to promote consistent communication among prospects in all Midwest states. This included creating a timeline for the recruiting cycle, drafting campaign mailers and collaborating with the Admissions Technology Team to activate campaigns.
• Presented at various college panels and admissions information nights at local high schools on a variety of topics, including scholarship processes, choosing a college major, benefits of attending out-of-state institutions, Greek Life, the application essay, and general college readiness.
• Coordinated, scheduled and attended all high school visits and college fairs throughout Kentucky.
• Planned all aspects of in-depth campus visits for students from Kentucky, which required proactive communication with various staff across all departments on campus in order to develop an agenda for students based on their academic and extracurricular interests.
Ivy Tech Community CollegeDirector of Academic Support
May. 2011 - Oct. 2011Sellersburg, IN• Supervised staff of seven Academic Advisors and managed all office functions in the Academic Advising Center.
• Coordinated implementation of new student orientation programs for approximately 2,500 new students over the course of the school year.
• Developed policies and office procedures for the Academic Advising Center at the Sellersburg Campus and participated in several statewide committees to develop a working procedure manual consistent for advising centers across every region in the state.
• Represented the Academic Advising Center at all meetings and events related to Enrollment and Academic Affairs.
Ivy Tech Community CollegeAssistant Director of Enrollment Services
Jun. 2008 - May. 2011Sellersburg, IN• Managed all office functions and staff in the absence of the Director of Enrollment Services.
• Coordinated the Dual Credit program consisting of approximately 1,900 Dual Credit students at all participating high schools, including communication with all designated school officials, faculty and Director of K-12 Initiatives. • Served as liaison between the Office of Admission and Indiana high schools to communicate changes in admission process, new academic programs, and special events on campus.
• Coordinated and executed various events on campus, including open house programs for prospective students and professional development trainings for staff.
• Served as a Designated School Official for all international students seeking admission to the College.
• Supervised the Administrative Assistant for Enrollment position.
Ivy Tech Community CollegeAdjunct Faculty
Jan. 2007 - Dec. 2009Sellersburg, IN• Developed and instructed an eight-week career exploration course during Fall 2007 including topics such as resume writing, interviewing skills, networking, career research, and career assessment.
• Instructed a College and Life Success Skills course to 14 students for Spring 2007 semester including topics such as career assessment, career exploration and research, time management, study skills, test-taking skills, critical thinking, and conflict management.
• Instructed PSYC 101: Introduction to Psychology course during the Fall 2009 semester.
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