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Work Background
Natura (Natura Life Science)Director of Retail Marketing
Nov. 2024 - May. 2025California, United States• Directed retail marketing, trade initiatives, and field execution across 350+ retail accounts, ensuring brand trainings, high-impact demos, and merchandising programs were seamlessly delivered and consistently elevated brand presence.
• Served as the strategic liaison between sales leadership, marketing, field teams, and retail partners to maximize visibility and accelerate growth for a six-brand portfolio in a highly competitive emerging market.
• Engineered efficiencies in retail support activations, reducing routine costs by 70% while preserving full program capabilities.
Jones Soda Co.Senior Field & Trade Marketing Manager
Nov. 2023 - Apr. 2024North America• Recruited to lead as Jones Soda’s sole representative in market for the California launch of the groundbreaking cannabis infused line extension, Mary Jones
• Developed and executed field marketing and sales strategies to increase brand awareness and adoption
• Sourced and managed marketing asset inventory and local storage / shipping office
• Organized digital asset folders and dispersed materials as needed to partners
• Coordinated with PR, marketing and staffing agencies to ensure success of deliverables
• Assisted sales alongside distribution partners to develop business and increase market penetration
• Monitored, analyzed and reported on initiatives, providing insight and recommendations for improvement
• Managed budget, ensuring cost-effective allocation of resources
• Recruited, trained and managed brand ambassador team statewide
• Researched regulations for marketing adult-use cannabis and advised to ensure compliance • Implemented Outfield CRM to track field efforts and data points across multiple markets
• Produced 4-week statewide mobile marketing tour earning Forbes feature
• Initiated entry & won Best Cannabis Soda in the High Spirits Awards in 2023 & 2024 along with Industry Choice
• Promoted after five quarters to sustain expansion from CA to multi-state / international, first-1000+ doors
• Supported 2.2M new revenue, building Mary Jones to 12% of Jones total business
Jones Soda Co.Field & Trade Marketing Manager
Sep. 2022 - Oct. 2023California, United StatesCA Market Management Sales Development, Event Production Influencer & Partner Relations Mobile Tour Routing & Staff Support via Aim & Fire Agency
On Air FestAssistant Producer
Apr. 2022 - Jun. 2023• Artist & talent liaison: managed communication, itineraries, and day-of needs for speakers, performers, and panelists
• Content & programming support: script prep, panel notes, run-of-show documents, and backstage cueing
• Venue & vendor coordination: AV, staging, catering, and hospitality • On-site logistics: check-in, credentialing, green room flow, and guest experience On Air Fest Los Angeles 2022 On Air Fest Los Angeles 2023
Green StreetKey Account Manager & Staffing Vendor
Mar. 2022 - May. 2022Los Angeles, California, United StatesIn 4 weeks, prospected and closed deals for the Official Paper (OCB), Official Blunt Wrap (Brothers Broadleaf), Dab Bar (WaxNax, Supherb, BLOOM), Beverage Bar (4Front), Flower Lounge (Old Pal), Lobby Sponsor (Treez) and Tattoo Partner (Little Annie Motel Tattoo) Staffed, trained and managed a team of 30 event staff in ticketing, various brand activations, informational & directional roles. (Aim & Fire) Operations and Event Production including vendor sourcing & liaison, contract negotiations, fabrication coordination, staging and on-site management.
Aim and FirePrincipal & Founder
Feb. 2022Los Angeles, California, United StatesAim & Fire is a boutique field and experiential marketing agency specializing in event production, ambassador staffing, market management and mobile tours. Acting as an extension of the teams we support, we ensure strategies materialize as real-world impact.
TED ConferencesBuild-Out Supervisor
Nov. 2021 - Dec. 2021Palm Springs, California, United States• Led build-out crew for TEDWomen 2021, coordinating tasks, schedules, and deliveries for 10+ activation spaces.
• Interpreted floor plans to efficiently move and place inventory, ensuring a seamless event setup.
• Troubleshooted equipment, maintained a clean event space, and kept detailed inventory for storage post-event.
Ascent Talent, Model, Promotion Ltd.Mobile Marketing Tour Manager
Jun. 2021 - Jul. 2021Los Angeles, California, United States• Managed a five-week regional mobile marketing tour for ASHOC Performance Energy in Southern California.
• Drove branded van with event assets, set up activations, and collaborated with local partners such as videographers to coordinate shot list and produce content for digital promotion.
• Conducted ASHOC fitness challenge, captured data, and delivered weekly recap reels.
CannSenior Field Marketing Manager
Jan. 2021 - Dec. 2021Los Angeles Metropolitan Area• Recruited, trained, and managed a team of 12+ brand ambassadors to market and sell Cann across the LA metro, providing blueprint to expand field & trade team to 8 more markets.
• Organized and executed samplings, field activations, and networking events to educate the public about microdosing cannabis.
• Led the team to triple on-premise sales averages for top performers, driving CANN’s growth to the #1 selling cannabis drink in California.
• Built standard operating procedures and assisted scale to 8+ markets.
IdealMe IncArtisan & Business Coach
Jul. 2020 - May. 2021Los Angeles, California, United States• Served as a production and fulfillment partner for a craft-based e-commerce business and community, ensuring quality and adherence to recipes. • Facilitated small-batch production remotely, effectively managing logistics to streamline manufacturing and shipping processes. • Developed and shared tutorials within the IdealMe online community, empowering other artisans to monetize their crafts and grow their businesses.
Self EmployedExperiential Marketing Specialist
Jun. 2012 - Mar. 2022Tour, Project, & Account Management
Event Production
Logistics & Build-Out
VIP & Influencer Marketing
Booking Coordination/Recruitment
Social Media Management
Content Creation
Trade-Shows & Conventions
Festival Activations
Sponsorship / Vendor Management
Guerrilla Marketing
Luxury Experiences / Hospitality Hosting / Emcee
Product Sampling
Lead Generation
Sales (B2B/DTC)
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