Tara Falk is a multidisciplinary marketing leader who builds systems that turn ideas into impact. As the founder of Aim & Fire, she’s led national field and experiential campaigns for both legacy and emerging brands, driving measurable ROI and operational clarity even in complex, regulated environments.
With a background spanning staffing, retail marketing, and mobile tours, Tara specializes in helping brands design, implement, and scale field programs that bridge digital strategy with in-person execution. She has led Field Marketing @ Jones Soda & Retail Marketing at Natura Life + Science, overseeing trade training, demo operations, and multi-market growth initiatives.
Her work focuses on field marketing systemization, retail partner alignment, and consumer engagement strategies supporting founders and organizations ready to professionalize their outreach, simplify logistics, and scale impact.More...