Hospitality, Retail, Sponsorships & Experiential MarketingAdditional Leadership Experience
Jan. 1990 - Dec. 2006United StatesHeld senior sales and marketing leadership roles across luxury resorts, hospitality, retail marketing, and sports experiences, driving revenue growth, brand positioning, and premium guest experiences. Led sales, marketing, and event strategies for nationally recognized organizations, including Marriott and PGA TOUR Experiences, with a focus on experiential programming, partnerships, sponsorships, and high-touch customer engagement. Built and managed high-performing teams, developed strategic partnerships, and executed campaigns and events designed to elevate brand perception and customer loyalty. Established a strong foundation in hospitality operations, destination marketing, experiential sales, and luxury customer experience, informing later leadership roles in large-scale experiential marketing and events. Roles included:
VP, Sales & Marketing — PGA TOUR Experiences Director of Sales & Marketing — Efficient Consumer Retail Marketing Director of Sales & Marketing and various catering, convention services, and sales roles within Luxury Resorts, including The Marriott at Sawgrass Resort, Pinehurst Resort & Spa, PGA National Resort & Spa, Hillsboro Club, Club Corp Resorts, Brazilian Court Hotel, and Historic Hotels of America.