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Work Background
Room 8 GroupArt Service Line Marketing Leader
Feb. 2023 - Jan. 2024* Led the creation of Room 8 Group's brand identity, ensuring consistency across all brand touchpoints which contributed to increased brand recognition among industry peers.
* Directed the relaunch of the Room 8 Group website, enhancing user experience and engagement.
* Supervised the development of the Room 8 Studio portfolio builder, streamlining asset showcasing and reducing client search time.
* Designed and implemented Room 8 Studio’s marketing and content strategies while strengthening its global game development market positioning.
* Managed brand communications and external publications, enhancing the industry's credibility and reach.
* Launched targeted ad campaigns, boosting social media engagement.
* Supported the launch of the HEROIC brand, ensuring seamless cross-functional collaboration.
* Facilitated communication between internal teams and external contractors, optimizing workflow efficiency and improving project turnaround times.
* Led ASL team management, overseeing project timelines and ensuring quality control.
Michael Babenko, creative directorCreative director, brand consultant
Oct. 2021
Room 8 StudioBrand Manager
Apr. 2021 - Jan. 2024Kyiv, Kyiv City, Ukraine* Developed and implemented brand positioning and communication strategies, enhancing Room 8 Studio’s market differentiation.
* Oversaw the creation of a new brand identity, ensuring alignment with business objectives and improving brand consistency across all channels.
* Led the website relaunch, improving UI/UX, resulting in increased session duration and a lower bounce rate.
* Championed content creation initiatives, producing high-quality brand storytelling and marketing materials that boosted audience engagement.
* Facilitated cross-functional communication, streamlining collaboration among marketing, design, and external agencies to expedite campaign execution.
* Conducted design and development reviews, ensuring quality control and maintaining brand integrity across all digital and print materials.
zgraya digitalArt Director
Sep. 2020 - Apr. 2021Kyiv, Kyiv City, Ukraine* Led art direction for digital branding and design projects, ensuring a cohesive and appealing visual identity across various industries.
* Developed brand identity and strategy, assisting clients in effectively positioning themselves in competitive markets.
* Created bold, concept-driven creative campaigns that blend strategy with impactful visuals to enhance brand presence.
* Collaborated directly with clients, translating business objectives into strategic design solutions and ensuring creative alignment with their vision.
Bachoo Design StudioHead Of Brand
Jun. 2019 - Jan. 2020Kyiv, Kyiv City, Ukraine* Directed the development of distinctive brand identities, ensuring that every project had a unique and memorable presence. * Led the creation of strategic concepts, focusing on storytelling-driven branding solutions across various mediums. * Oversaw art direction, guaranteeing high-quality execution in both brand identity and web design. * Engaged in direct communication with clients, aligning creative solutions with business goals. * Applied 3D and motion design expertise, incorporating dynamic elements into brand narratives.
Vintage Web ProductionCreative Designer
Sep. 2017 - Jan. 2019Kyiv, Kyiv City, Ukraine* Developed and designed comprehensive brand identities, shaping visual storytelling for both startups and established brands. * Conceptualized and executed branding and digital experiences, ensuring distinction in highly competitive markets. * Collaborated closely with clients to refine brand messaging and aesthetics, balancing business strategy with creative execution. * Integrated 3D and motion design into branding projects, enhancing interactivity and engagement in digital experiences. * Produced high-quality graphic design assets, ensuring consistency across both digital and print platforms.
Elemental branding bureau3D Artist
Sep. 2016 - Jun. 2017Kyiv, Kyiv City, Ukraine* Created 3D brand assets to enhance product visualization and marketing materials.
* Developed motion design projects that bring dynamic storytelling to brand presentations and digital platforms.
* Executed graphic design solutions to ensure visual consistency across various branding and identity projects.
Red Group UADesigner
Mar. 2014 - Jun. 2016Kyiv, Kyiv City, Ukraine* Graphic design
* Communication with clients
Che5Typographer
Mar. 2013 - Feb. 2014Donetsk, Ukraine* Graphic design
* Printing
Document Centre DNTypographer
May. 2010 - Aug. 2012Donetsk, Ukraine* Printing
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