Lisa Lundrigan - Senior pet nutritionist, pawTree

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Work Background

pawTreeDirect Sales Specialist

Aug. 2025Sparks, Nevada, United StatesMy mission is simple, I have always been passionate about animals, their wellbeing and their health. By owning 3 wonderful dogs and 2 cats over the past 30 years, I've always wondered what i was feeding them, and if the ingredients carried any harmful byproducts and fillers, soy, gluten or any other unhealthy additives. I grew to learn more about my own personal health needs to make sure i was getting the proper supplements to fill in the gaps as I age, which naturally revolved into a passion for what i was feeding my own dog.. I listened to functional doctors, learned the power of herbal remedies vs. pharmaceutical "band aid" approaches and the dangers that go along them. My passion in animal nutrition is one i wish to share with to other pet parents address their fur babies health & nutritional needs to living long healthy lives. * Our pet's can’t tell us what is wrong when they aren’t feeling well, which is stressful. * Trips to the vet are expensive and stressful. * I am here to help you avoid this. I strive to help by take out the guesswork by providing you with top human grade products developed by our team of veterinarians once they analyze your pet through our simple Pet Quiz. Once we have your pet's recommendations, i guide you through our food & nutritional supplements to help fill in those nutritional gaps your fur baby may have. Stress less, spend less, and be safe knowing your pet is thriving and living their best lives ever. Because a Happy Home is a Healthy Home! Cheers to Pawsitivity! Take the quiz now: https://pawtree.com/petsolutions

Self.Interior Design Consultant

Jun. 2025Sparks, Nevada, United States• After remodeling my new home, I now assist new homeowners in aligning their interior design styles, colors theme, wall textures and home decor to create cohesive spaces. I also offer top end appliance suggestions. • I have leveraged extensive knowledge of the home building industry and vendor relationships to provide tailored furnishing solutions when I was the Trade Show Manager of the Building Industry Association of Southern California. • I spent 3 months conducting thorough research on local furnishing stores in the Reno/Sparks area, ensuring minimal delivery and setup fees for clients from top furniture stores here in Nevada.

EmeraldBusiness Development Manager, Sales Associate, MJBIZ Con

Jan. 2023 - Jan. 2025Aliso Viejo, California, United StatesManaged a territory of over 30 states throughout the U.S. and Canada. Ranked highest in sales activity for 3 consecutive months, resulting in over 191 new accounts to our 2024 show. Closed on 1.3 million in new business sales in a 10-month sales cycle bringing over 200 new exhibitors to the show. Prospected over 10 competitive industry shows in 2024 to retain new clients and expand our prospects and pipeline. Sold the highest number of new exhibitors to a newly launched category at MJBIZ Con 2024 called Culture Plus in 2024. Added 100+ new accounts each month through researching prospects on LinkedIn using Sales Navigator to build out pipeline of new business opportunities in Salesforce. Met with Executive Team and Account Executives weekly to discuss close rates and pipeline status of newly qualified and return business.

Civica Associations Conferences & ExhibitionsSales Manager, The Creative Gift & Home Show 2024

Jan. 2023 - Jan. 2024Orange County, California, United StatesIdentified new business opportunities and secured over 70 new exhibits during a 13-week sales period for a high end curated west coast gift & home show launch. Collaborated with cross-functional teams to ensure successful event execution and meet buyer demand. Implemented innovative marketing initiatives to attract a targeted high niche range of exhibitors and buyers.

Building Industry Association of Southern CaliforniaSales Manager -The Building Industry Show

Mar. 2020 - Jan. 2023Irvine, California, United StatesThe Building Industry Association of Southern California, Inc. (BIASC) is the voice of Southern California’s building industry. With four Chapters offering local services to building professionals from Ventura to the southern tip of Orange County, the BIASC has over 1200 members. Highly autonomous role in charge of the expansion of their Annual Homebuilding Show. Responsible for full sales cycle and sponsorship fulfillment, pre-show preparation and exhibitor support for on-site logistics, creation of exhibitor service kits, content and design for a show prospectus and introducing new marketing streams. Worked closely with cross functional teams creating digital marketing content, weekly show announcements, web updates and marketing timeline. Created tiered pricing structure resulting in a 50% increase in NSF revenue in 2021. My sales success resulted in doubling the net square footage by 2022, and moving the show from the Pechanga ballroom to the Anaheim Convention Center, with over 150 exhibitors.

Self EmployedSales Consultant, New Business Development- Market Maker Events and TradeShow Logic

May. 2018 - Feb. 2020Aliso Viejo, CaliforniaSales and New Business Business Development Consultant for several leading Event Producers. Highly autonomous role of identifying new business and building prospect pipeline, utilization of strong closing strategies for new category expansion on expo floor. Managed the full sales cycle of exhibits and sponsorships for events in Politics for CPAC, The Flooring Show, and the the Doors Hardware and Lock show. All on consultant basis with past show employers. Researched and pursued new prospects; resulting in exhibit sales and high level sponsorships. Managed relationships with new accounts to ensure a measurable ROI. Offered marketing tools for exhibitors to drive traffic and build their brand presence. Participated in weekly team goal setting and budget & operational meetings. Advanced experience with CRM systems; Salesforce, Hatchbuck and Hubspot. Research and attended competitive shows seeking new prospects to build pipeline resulting in new exhibitors and revenue growth.

Coastal ShowsVice President Sales Marketing

Oct. 2014 - Jun. 2018Laguna Beach, CaliforniaCoastal Shows produces leading investment conferences throughout North America. As VP of Sales & Marketing, I successfully developed and implemented creative approaches to achieve exhibit/sponsorship revenue & attendee growth. Surpassed sales goals in sponsor and exhibitor revenues continually for 3 years Sold high level sponsorships and managed all key accounts Trained new hires in sales and social media promotion of our events Secured media affiliates and content for engaging press releases, email and web campaigns to encourage registration of new attendees. Launched new networking opportunities through on and off site functions and meet-ups. Researched, negotiated and secured hotel venues to ensure the costs of the event remain under budget. Effectively managed venue logistics, site tours, staff travel, social media platform development, media affiliates and memberships, registration, CRM's and floorplan management. Managed direction of marketing campaigns, exhibitor branding campaigns, seminar content, conference agendas, speaker recruitment and all social media content.

GLMSales Manager, Handmade, Home Decor, Fashion Accessory & Boardwalk Divisions, California Gift Show

Jul. 2007 - Oct. 2014Los Angeles Convention Center, California• Managed exhibit sales for multiple categories, including Handmade and Fashion Accessories, at the California Gift Show. • Consistently exceeded annual sales targets, driving growth across all divisions. • Successfully re-branded the resort category, enhancing buyer engagement and exhibitor ROI. • Contributed to the transition of the show to Urban Expositions, facilitating a smooth ownership change.

EmeraldExhibit Sales Account Manager, Junior Girls & Boutique Division, Surf Expo

Jan. 2004 - Sep. 2007Atlanta, GeorgiaLaunched a new start up tradeshow with 2 other colleagues called Action Girl in Long Beach, Ca, targeted to the junior girls sector. Due to the show's success, the show was licensed by Surf Expo in 2002 Surf Expo rebranded the category as The SHE section (Surf/Skate/Swim), which later became the Boutique Section; to include women's better resort-wear, jewelry, spa and fashion accessories. Grew the category consistently over a 4 year period, held twice a year in Orlando.

Shorecliff Communications, LLCVice President Sales Marketing Operations

Jan. 1994 - Dec. 2004San Juan Capistrano, California, United StatesMy responsibilities as co-founder and Vice President of Sales included working directly with the President on all launch events. We expanded the company building a worldwide reach with Summits, Conferences and large Tradeshows across the globe. These events include, but are not limited to, The Tower Summit and Tradeshow, Broadband World Tradeshow, Wireless Networks and Infrastructure events in London, Frankfurt, Vienna, NAFTA Business in Mexico City, Baby EXPO across the western US, as well as Broadband Asia and RFID Asia. After forming a partnership for growth with Landmark Communications, the company was acquired by British Conglomerate UBM in 2006. Secured over 4 million in annual sales for 3 consecutive years.