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Work Background
Adrenaline AgencyCreative Director
Nov. 2021Atlanta, Georgia, United StatesDirected creative vision and execution for the agency, shaping brand systems, campaigns, and storytelling across digital, experiential, and traditional platforms. Worked hand in hand with the Executive Creative Director on the Adrenaline brand launch, helping to define the agency’s creative direction and elevate its market presence. Conceived and developed extraordinary visual brands through a 360-degree approach, obsessing over form, function, typography, color, composition, photography, illustration, and pattern in service of authentic brand expression. Partnered with Strategy, Account, and Project Management teams to align design systems with business goals and client objectives. Directed and inspired large creative teams, fostering collaboration, originality, and continuous improvement. Presented branding and design solutions to C-suite executives, securing client buy-in and exceeding expectations on multi-million-dollar initiatives. Championed a culture of creativity, curiosity, and humor while maintaining accountability for all design deliverables and outcomes. Highlights–
Strategic Branding, Naming & Experience Design:
Lead creative on full initiatives from research and strategy through design systems, launch and experience design direction for Everwise Credit Union, Forth Insurance, EastRise Credit Union, Emblem Credit Union, and BrightBridge Credit Union. Brand Development & Creative Launch:
Lead creative on brand systems and rollout for Origin Bank, Legacy Bank & Trust, and Jackson + Coker.
Abridged Beer CompanyPartner & Creative Director
Jan. 2016Knoxville, Tennessee, United StatesSteering creative vision, branding, and strategy for one of Knoxville’s fastest-growing breweries. Supervising environmental and interior design of the flagship brewpub while developing packaging systems, naming support, merchandise, and branded collateral. Creating the brand identity and experience design of our new fast casual burger concept, The Abridged Burger Co., set to open in the summer of 2026. Crafting naming and label designs for a diverse portfolio of high-end beer, seltzer, and liquor offerings.
PressBoxDesign Director
Mar. 2005 - Jul. 2018Set the creative vision and design standards for Baltimore’s premier sports media company, including corporate branding, naming, and fundraising pitch materials during startup. Directed design, strategy, and creative direction for the flagship magazine and digital properties, producing 250+ covers and cover stories in a fast-paced editorial environment. Designed and produced 8 commemorative publications honoring sports icons such as Cal Ripken, Brooks Robinson, Tony Gwynn, Jonathan Ogden, Yankee Stadium, and The Daytona 500.
TBCSenior Vice President, Design Director
Jul. 2002 - Nov. 2021Baltimore, Maryland AreaCreated and directed national advertising campaigns, corporate rebrands, and digital projects for clients including The Wall Street Journal, Smart Balance, KT Tape, Sears Canada, National Retail Federation, International CES, Maryland Tourism, and Visit Baltimore. Directed McCormick & Co.’s global corporate rebrand, including branding, graphics, and experiential video for its new 300,000 sq. ft. headquarters. Managed and mentored a creative department of art directors, designers, copywriters, and digital specialists on high-stakes, large-scale campaigns. Spearheaded pro bono and charitable branding initiatives for The Hippodrome Foundation, Babe Ruth Museum, Baltimore Homecoming, Brigance Brigade, and The Archdiocese of Baltimore. Highlights include rising from entry-level production artist to Agency Partner by age 35, being named to the Baltimore Business Journal’s 40 Under 40, and helping earn Ad Age’s recognition as the Top Agency in Maryland. McCormick’s Global Headquarters branding was honored as one of Maryland’s Coolest Places. Design excellence has been recognized with a Communication Arts Award of Excellence, a Special Judges Award for Best Design at the National ADDYs, and more than three dozen local, regional, and national ADDY awards.
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