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Work Background
Marketing Strategist
LIFE InstituteMarketing Strategist
Sep. 2023- Created and implemented content strategies that increased engagement and expanded the institute's message reach. - Led the organization of events that brought together global participants, strengthening our partner network and increasing brand recognition. - Fostered strategic partnerships resulting in increased visibility. - Led the development project for the institute's website.
Community Manager
Positivo TecnologiaCommunity Manager
Mar. 2023 - Sep. 2023Curitiba, Paraná, Brasil- Cultivated an active community around the brand, increasing social media engagement and the number of active community members online. - Implemented content strategies that reached the target audience, highlighting product benefits. - Strengthened the brand's identity through creative campaigns that broadened brand recognition and improved public perception of smart home products.
Co-Founder
MorningsBrasilCo-Founder
Sep. 2019Curitiba, Paraná, Brazil- Conceived the business model and implemented it from scratch. - Positioned the brand as a national reference in vegan breakfast. - Built an engaged and relevant follower base on social media with creative and impactful content. - Developed marketing strategies that strengthened the brand image, resulting in innovation awards.
Communications Coordinator
Animal Equality BrasilCommunications Coordinator
Oct. 2017 - Aug. 2021São Paulo- Implemented the communication department in Brazil, increasing brand recognition in the country. - Led campaigns that expanded the organization's reach, resulting in increased awareness of animal rights. - Developed strategic partnerships with influencers and celebrities, significantly amplifying campaign and organizational message impact. - Collaborated with 9 other countries to create strategies aligned with headquarters' directions. - Participated in annual communication training in Los Angeles, where the organization's headquarters are located.
Marketing Specialist
AdoroViajar S/AMarketing Specialist
Jul. 2016 - Apr. 2017Curitiba e Região, Brasil- Developed marketing strategies that increased company visibility and public engagement. - Produced content for social media, blogs, and travel guides, contributing to site traffic and sales increase.
Marketing Analyst
Travelmate Intercâmbio e TurismoMarketing Analyst
Aug. 2014 - Nov. 2015Curitiba Area, Brazil- Led the organization of national events with franchisees and partners. - Developed relevant social media content to increase public interaction and follower base.
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