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Work Background
IQbusiness South AfricaAssociate Partner: Engineering, Product and Platform
Aug. 2023Johannesburg Metropolitan Area- Serving as a leader to enable GenAI across the firm and our clients
- Productizing GenAI solutions and frameworks to accelerate and enhance the AI offerings
- Management of engineering teams to build AI and other products
- Directing the capability of the business to provide MarTech solutions
- Partook in digital business transformation strategy formulation for our clients
- Directed digital innovation strategy, management and implementation - Formulation of blueprints for the establishment of digital and innovation centres of excellence
- Development, execution and direction of ecosystems and ecosystem thinking
- Led product development initiatives of tools to gauge digital maturity
- Directed the development of roadmaps to accelerate digital maturity - Directing the development of data dashboards and architecture
- Direction of product and platform development and implementation, including AI products
- Directing product and platform strategy formulation and execution
- Led research initiatives to gain the neccessary knowlegde for building products that will succeed
- Ownership of solution and cloud architectures for digital products
Lucky Beard - A Global Design CompanyDirector of Product and Platform
Mar. 2023 - Jul. 2023- Oversight of product and platform implementations
- Product and Platform resource management
- Product and Platform scoping and costing
- Product and Platform roadmaps
- Product and Platform specifications
- Management of engineering and quality assurance team
- Back-end development direction
- Data project planning, direction, and execution management
- Technical audits of current systems
Lucky Beard - A Global Design CompanyProduct & Data Lead
Feb. 2022 - Apr. 2023City of Johannesburg, Gauteng, South Africa
HellocomputerProduct & Data Director
Jun. 2021 - Feb. 2022City of Johannesburg, Gauteng, South AfricaManaging the following portfolios within Hellocomputer and FCB Africa: - Business/Systems Analysis
- Data Analytics, Modelling, Reporting and Build
- Customer Experience (ex. UX) - Quality Control
HellocomputerHead of Business Systems and Intelligence at Hellocomputer
Jun. 2018 - Feb. 2022• Managing a team of business analysts, QA analysts, and working with contactor data scientists and
BI technical quality assurance team
• Advise on data strategy and architectures for clientele, and internal business
• Provide data architecture for integration with other departments
• Setting up a data infrastructure for Hellocomputer and FCB Africa, to internally optimize the business processes and reporting facilities, specifically focusing in Martech
• Drive innovation projects for the business, including to improve operational efficiency • Strategically position the Hellocomputer/FCB/IPG group as a leader in data project execution and business analysis
• Built a capability to compete with technology and development organizations, and offer the services they do, bearing in mind creative and advertising execution strategies – including consultancies
• To engage with other IPG affiliates to gather and leverage of group knowledge
• Strong strategic knowledge management experience, and the ability to delegate projects to the department to execute these deliverables, specifically for internal business optimization
• Built a practical and executional revenue model and business plan • To manage scope and delivery of all product and platform projects
• Engage directly with existing and prospective clients to offer and present services available
HellocomputerSenior Business Analyst
Feb. 2017 - Feb. 2022Johannesburg Area, South AfricaNeels is mainly responsible for writing all functional specifications, for any digital or software deliverables that the agency produces. These functional specifications overlaps usability, providing a strong emphasis on the user interface and the back end (.Net and other development). The onus of these functional specifications are to narrow down projects to the finest detail, so that business readers (mostly client and project manager), developers, and designers fully understand what is expected for delivery. Ultimately, these specifications are to be signed off, before anything commences into production. Neels is also assessing the agency's business process, to help facilitate that the business is running at its maximized potential, from an operational and financial point of view.
Aqua AgencySenior Business Analyst
Sep. 2011 - Jan. 2017Hyde Park, Johannesburg
Barone, Budge & DominickBusiness Analyst
Jul. 2010 - Nov. 2011
EOHAnalyst Developer
Jan. 2008 - Jun. 2010
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